Music Monday Coast 2 Coast Launches

Music Monday, Annual Celebration of Music Education Invites Video Submissions

Canada LIVES music!
Music lives in schools

TORONTO, Feb. 9, 2016 /CNW/ - For the past 11 years six million Canadians have gathered annually in schools and communities to participate in a coast-to-coast initiative designed to celebrate the power of music in our lives, especially our schools.  The Coalition for Music Education is thrilled to launch the 12th annual Music Monday with a new initiative created to show the nation just how learning and making music in Canada affects us all. Like a wave of music across Canada, when the school day begins on the Eastern shores of Newfoundland, through the end of a normal school day on the Western shores of British Columbia, our country's young people will celebrate the special place  music holds in our lives. All music makers are invited to submit videos that showcase learning and making music in their schools and communities. All videos received by the deadline April 15, 2016 will be considered for inclusion in the Music Monday – Coast2Coast (#MMC2C) powered Music Monday webcast.

Grade nine student, Anna Mercer introduces the #MMC2C initiative from Bay Roberts, Newfoundland & Labrador. Watch it here http://www.musicmonday.ca/

2016 Music Monday Showcase concert
Following on last year's successful showcase events in Place des Arts, Montreal and the National Music Centre, Calgary, Music Monday 2016 will be led by a Showcase Concert to be webcast live from in front of Toronto's City Hall at Nathan Phillips Square. Hosted by Céline Peterson, this one-hour concert will feature special musical guests, including Music Monday Anthem composer Connor Ross, who will be joined by Youth4Music Ambassadors on the Showcase stage to lead the nation in a simultaneous sing-along of his song "We Are One".  Interested participants/volunteers can register by emailing info@musicmakesus.ca

On May 2nd, the #MMC2C initiative will air a webcast of curated videos that will show how music fills our culture in regions across Canada. Schools, music groups and communities are invited to submit a video for this nation-wide celebration. This webcast will actively engage our young people to learn, create and make music. Participants across the country will be able to tune in to a full day of Music Monday video performances and messages at www.musicmonday.ca. For more information on how to submit a video for the webcast and to register for Music Monday 2016, participants should visit musicmonday.ca Videos must be from within Canada and relate to Canadian schools, music groups, businesses or community programs.  Preference will be given to performances of Canadian music.

Participants are also invited to share their thoughts via video about the importance of including music education in schools. Those video messages could also be selected to be included in the MMC2C all-day webcast.

Music Monday – Coast2Coast Day-long Webcast
Music tells the stories of who we are. This year, The Coalition for Music Education introduces a new initiative: MMC2C. On May 2nd, the MMC2C initiative will air a webcast of curated videos that will show how music fills our culture in regions across Canada. This webcast will actively engage our young people to learn and make music. Participants across the country will be able to tune in to a full day of Music Monday video performances and messages at www.musicmonday.ca

Schools, music groups and communities can get involved in the nation-wide celebration webcast; and are invited to submit a video of how music lives where they live, depicting:

  • Music education programs
  • School performances, assemblies or rehearsals
  • Self-study or practice sessions
  • Choirs, bands, large or small ensembles
  • At school, businesses, performances venues, malls, communities
  • Pre-game music at sports events
  • Open mics or jam sessions
  • All genres – all communities

Videos must be from within Canada and relate to Canadian schools, music groups, businesses or community programs. Preference will be given to performances of Canadian music. Go to www.musicmonday.ca for more information and register to let us know you'd like to send a video.

Participants are also invited to share their thoughts via video about the importance of including music education in schools. Video messages could be included in the #MMC2C webcast. Videos can be submitted at www.musicmonday.ca.

As in previous years, the Music Monday anthem - "We Are One" will be available in a dozen languages and various choral and instrumental arrangements.  Sheet music, videos and audio learning tools are available FOR FREE at http://www.musicmonday.ca/anthem/

Music Monday is made possible with the generous support of the TD Bank Group, Canadian Heritage, Youth Take Charge and the NAMM Foundation as well as Titanium level support from Yamaha Canada Music Inc., Long and McQuade and all of our partner organizations.

ABOUT MUSIC MONDAY
Music Monday is a signature program of the Coalition for Music Education.  It is Canada's nationwide celebration of the power of music in our lives, especially our schools. Music Monday is the only national celebration of music education that actively engages children and youth in their schools and communities. The first Monday in May (this year, May 2, 2016) music makers of all generations and genres gather in their schools and communities to make music, and at the same time during the day we join with one voice, by singing the official Music Monday anthem for a simultaneous nation-wide sing-along.

ABOUT YOUTH4MUSIC
Youth4Music is a network of youth who are passionate about music in their lives – learning, appreciating, creating and making music. Youth4Music provides a platform for youth voices, and leadership opportunities for youth to make a difference for music in their schools and communities. The program is "for youth – by youth – through music."  More info: Youth4Music.ca

ABOUT THE COALITION FOR MUSIC EDUCATION
Music Monday is an annual initiative of The Coalition for Music Education, an organization made up of parents, students, educators, and business people from varying walks of life who support school music programs and highlight the importance of music education for all young people in Canada. More info: www.musicmakesus.ca.

Twitter: @musicmakesus_ca   Instagram: @musicmakesus_ca #MMC2C
Facebook: www.facebook.com/MusicMakesUs.ca

ABOUT CANADIAN HERITAGE FUNDING
The Government of Canada is providing funding of $100,000 to The Coalition for Music Education for Youth4Music through the Youth Take Charge program of the Department of Canadian Heritage. This project will allow more than 300,000 young people aged 7 to 30 from across Canada to take part in music-related events in 2016–2017. By supporting youth engagement through music, the Government provides opportunities for young Canadians to become involved in a range of activities designed to strengthen their attachment to Canada through active commitment in their communities.

ABOUT TD COMMUNITY GIVING
TD Bank Group invests in communities in order to effect positive change in the places where it operates and where its clients and employees live and work. In 2015, TD donated more than $92.5 million to community organizations in Canada, the United States and the United Kingdom. In Canada, TD focuses on education and financial literacy, creating opportunities for young people and the environment. For further information, please visit www.td.com/corporate-responsibility.

SOURCE Coalition for Music Education in Canada

Image with caption: "Coalition for Music Education in Canada (CNW Group/Coalition for Music Education in Canada)". Image available at: http://photos.newswire.ca/images/download/20160209_C3866_PHOTO_EN_616054.jpg

For further information: Media Contact: Victoria Lord, 416.484.9047 or victoria@vlpr.com

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www.musicmakesus.ca

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