TORONTO, July 18, 2013 /CNW/ - Members of Toronto's music community,
united under the 4479 campaign, expressed strong support today for
Toronto City Council's endorsement of a music city alliance with
Austin, Texas. The alliance is the first of its kind worldwide.
"This alliance is great news for the music scene in Toronto and for
artists across Canada," says singer-songwriter Royal Wood. "Toronto and
Austin are great music cities that, by working together, will build a
brighter future for artists, the music business and the arts in
The alliance is intended to drive economic and cultural development
opportunities in both Toronto and Austin by sharing best practices,
developing new trade and tourism initiatives, and fostering expanded
collaboration between the two cities' respective music communities.
Council has directed City staff to report back to the city's Economic
Development Committee on the alliance's framework and terms of
reference. Today's motion at Toronto City Hall follows the June 27, 2013 passage of
a similar motion in Austin.
"This alliance is the first of its kind in the world," says Graham
Henderson, President, Music Canada. "We want to thank the Mayors and
Councillors from Toronto and Austin for recognizing the important role
music plays in creating jobs, attracting investment and talent, and
enhancing quality of life. In a competitive world marketplace, music
is a strong leveraging point."
Today's motion directs Toronto's General Manager of Economic Development
& Culture to initiate discussions with Austin on the alliance's
formation. The motion follows an exchange of letters between the Mayors
of both cities and a delegation to Austin by Toronto Councillors Gary
Crawford and Josh Colle in March. It also follows an initiative by
Toronto's Economic Development Committee, led by Councillor Michael
Thompson, to develop a growth plan for Toronto's music cluster.
"There is an authentic connection between Toronto and Austin's music
communities that was established many years ago, the link between NXNE
and SXSW being just one example," says Michael Hollett, co-founder of
NXNE. "The alliance between our city governments will bring focus to
this relationship and multiply the opportunities for cross-border
"Toronto is on the verge of a paradigm shift in not only the way we and
others view the city's musical strengths, but also in the way we go
about fostering sector growth and positioning ourselves as the North
American leader in music for the 21st century," says Jesse Kumagai, Director of Programming for the
Corporation of Massey Hall and Roy Thomson Hall. "The alliance with
Austin, the fastest growing city in the United States, will generate
meaningful and immediate results far beyond the obvious cultural
4479 Toronto is also advocating for the establishment of a music office
and a music advisory board at City Hall based on the best practices
identified in the 2012 report , Accelerating Toronto's Music Industry Growth - Leveraging Best Practices
from Austin, Texas. The Toronto-Austin alliance would complement those efforts.
"It is great news for Toronto and especially our music community that
City Hall is formalizing an alliance with Austin, the epicentre of
music in the US," says Jeffrey Remedios, co-founder and President of
independent record label Arts & Crafts. "We've all been going to Austin
for years now and have witnessed the city's exponential growth, driven
by music and fuelled by a supportive city government. I'm excited for
what this could mean for Toronto."
4479 is a campaign to position Toronto as one of the greatest music
cities in the world. It recognizes Toronto's diverse sounds, eclectic
venues, many of them steeped in musical history, globally sourced
audience and culturally diverse background. 4479 is being led by a
growing coalition of music industry leaders, in conjunction with
supporters who work in tourism, municipal government and business.
Every artist, musician, music supporter and fan in Toronto is part of
SOURCE: 4479 Toronto
For further information:
Don Hogarth at firstname.lastname@example.org or (416) 565-8920