Multiplied Media announces availability of award-winning local search
application Poynt in Italy, France and Spain

CALGARY and LAS VEGAS, Jan. 7 /CNW/ - Multiplied Media Corporation (TSX:V MMC) ("Multiplied" or the "Company"), a provider of mobile local search services, today announced the launch of its award-winning Poynt local search application for BlackBerry(R) smartphones in Italy, France and Spain.

Poynt is the all-in-one, easy to use local search application for the BlackBerry smartphone. Poynt enables users to discover the local area around them and begin connecting with businesses, retailers, restaurants and movie theatres. Poynt makes it easy for consumers to view search results on an interactive map, get driving directions, check the weather, see showtimes and watch movie trailers - all from within one intuitive application.

Users can search business listings by keyword or category, find movies by title, theatre, genre, or nearest location. The app also enables users to discover nearby restaurants, search by restaurant name or even by cuisine.

"Whether you are looking for directions to local points of interest, information on nearby places to eat, or a listing of movies along with trailers, Poynt for BlackBerry smartphones provides the easiest way to explore and enjoy the area around you," said Andrew Osis, CEO of Multiplied Media. "Expanding to these new geographies provides an effortless yet powerful way for those living in, as well as traveling to, the country to easily learn about and enjoy the area around them."

Poynt is seamlessly integrated with the BlackBerry(R) Operating System, allowing users to add searched addresses to the BlackBerry(R) Address Book, schedule and add events to the BlackBerry(R) Calendar and even invite address book contacts to events. Poynt also shows users how to get to a selected location utilizing BlackBerry(R) Maps or Google Maps Mobile.

A new version has also been released in the UK, Germany, Canada and the United States. European locals and travelers alike can now enjoy the award winning all-in-one local search application whether at home or on the go.

Poynt is available on BlackBerry(R) App World (www.blackberry.com/appworld) or via Over the Air download at m.poynt.com from their BlackBerry(R) smartphone.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, people, retailers, restaurants and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE MULTIPLIED MEDIA CORPORATION

For further information: For further information: Anders Steele, FortyThree PR, Inc for Multiplied Media Corporation, (831) 401-3175, poynt@fortythreepr.com

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MULTIPLIED MEDIA CORPORATION

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