MONTREAL, Aug. 24, 2016 /CNW Telbec/ - The Quebec Division of the Multiple Sclerosis Society of Canada is organizing the 27th Medavie Blue Cross MS Bike, which will take place on August 27 and 28 in the Mauricie region. For two days, the 900 cyclists who will participate in this unique event will ride on roads alongside the St. Lawrence and pass through the region's villages.
Every year, the Medavie Blue Cross MS Bike is a resounding success, thanks to the participation of the cyclists, the generosity of the public, the dedication of the many volunteers and the support of generous partners. The money raised during the event will be used to fund medical research on MS and services offered to people affected by the disease.
A committed spokesperson
Valérie Chevalier, columnist on Salut, Bonjour!, is reaffirming her much-appreciated commitment as event spokesperson. She will cycle with her friend and team leader Christiane Thouin, who has MS.
A loyal title sponsor
The MS Society is happy to count Medavie Blue Cross as one of its most committed long-term supporters. For more than ten years, the company has provided unconditional support for people with MS. "Medavie Blue Cross is thrilled to be title sponsor of the MS Bike Tour in Quebec again this year," said Eric Laberge, President, Medavie Blue Cross. "Multiple sclerosis is a leading health concern for Canadians. We are committed to supporting research and programs to help those impacted by MS through our support of the MS Society. The MS Bike Tour is a fun and healthy event that has a tremendous impact in our province. Together with our employees, we care about our community's health and believe that we can build a future without MS."
About MS Bike
MS Bike is the biggest cycling fundraising event in North America; it has raised $17 million since it was created 27 years ago. Every year, more than 10,000 cyclists take part in one of the tours, organized from June to September across the country. To find out more, visit msbike.ca. The Medavie Blue Cross MS Bike is organized jointly with Vélo Québec Événements.
About multiple sclerosis (MS)
Canada has the highest rate of multiple sclerosis in the world. MS is a chronic, often disabling disease of the central nervous system comprising the brain, spinal cord and optic nerves. It is one of the most common neurological diseases affecting young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The Multiple Sclerosis Society of Canada funds research to find the cause and cure for this disease. It also provides services to people with MS and their families. Please visit mssociety.ca for more information.
SOURCE Multiple Sclerosis Society of Canada
Image with caption: "Valérie Chevalier, spokesperson. Credit : Andréanne Gauthier. (CNW Group/Multiple Sclerosis Society of Canada)". Image available at: http://photos.newswire.ca/images/download/20160824_C4592_PHOTO_EN_758625.jpg
For further information: Soline Le Martret, Communications Coordinator, Multiple Sclerosis Society of Canada, Quebec Division, 514 849‑7591, ext. 2283, email@example.com. https://mssociety.ca; https://www.facebook.com/SocieteSPCanada