Multi-Platinum recording star Akon forges partership with leading MONTREAL
mobile development company

MONTREAL, Sept. 28 /CNW Telbec/ - Six-time Grammy nominated artist/producer and entrepreneur AKON has joined forces with Montreal-based Penté Mobile, a division of Penté Group, whereby Penté Mobile will develop unique mobile applications for AKON across multiple mobile platforms.

This marks the start of an incredible partnership. Penté Mobile is one of the first Canadian-companies dedicated to mobile application development. "Our unique access to the entertainment and music industry allows us to bring everything together and develop outstanding creations for clients and artists, such as AKON," says Basil Bouraropoulos, President of Penté Group. "We are thrilled about our partnership with AKON as we believe this opportunity will bring us closer together while we help expand his global brand."

"I am extremely excited to be working with Penté on the launch of my newest mobile application, which will allow me to keep up with my fans no matter where I am," added AKON.

The first of many AKON branded mobile applications will be a unique take on Texas Hold 'Em, involving an interactive application that will allow gamers of all skill levels to play their favorite game, with AKON at the helm. This unique mobile application will also incorporate an "AKON branded virtual currency", which will allow players to redeem their winnings for real world items, rewards and incentives. Additionally, fans globally, will get instant access to AKON and keep up on his latest projects as he prepares to release his fourth studio album in 2010.

    
    ABOUT AKON
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An internationally recognized six-time Grammy-nominated artist/producer, entrepreneur and philanthropist, AKON is one of the most influential voices in music today. In addition to having two multi-platinum albums and 25 songs on the Billboard Hot 100, AKON has over 160 guest appearances with artists such as Michael Jackson, Whitney Houston, Lionel Richie, and Gwen Stefani to his credit. His highly acclaimed third studio album Freedom (Upfront/Konvict/SRC/Universal Motown) is available in stores now. Akon is also the founder and CEO of two successful record labels, a R&B/hip-hop label Konvict Muzik, which has prepped releases for the likes of T-Pain and Asher Roth; and his newest label Kon Live Distribution, a joint venture with Interscope-Geffen-A&M, whose roster includes Lady Gaga, Kardinal Offishall, Colby O'Donis, and UK rapper Sway. Additionally, Akon has successfully launched Konvict Clothing, an affordable street wear collection and will debut Aliaune, an international upscale men's clothing line this Fall. Akon's youth focused charity, the Konfidence Foundation, which concentrates it's efforts on helping underserved African youth, has broadened it's reach and developed community-based programs in the US as well. For more information on AKON and his ventures, check out: www.akon.com.

ABOUT PENTÉ MOBILE

Penté Mobile is one of the first Canadian companies dedicated to the development and growth of mobile applications. A proud member of the Canadian Wireless Telecommunications Association (CWTA) Penté Mobile's mission is to provide mobile solutions to our clients of all shapes and sizes. No matter the platform: iPhone, Blackberry, Palm, Penté Mobile creates compelling content and solutions compatible on over 1700 mobile devices.

ABOUT PENTÉ GROUP

Penté Group is an innovative marketing firm specializing in new media development and technology inspired communications. Our unique and creative approach to advertising and marketing has allowed us to become a leader in online and mobile development. Penté Group links people with people, and, people with technology.

SOURCE PENTE MOBILE

For further information: For further information: Basil Bouraropoulos, President & CEO, Penté Group, (514) 395-9018, basilb@pentegroup.com; Philip Mitsopoulos, General Manager, Penté Mobile, (514) 395-9018, philipm@pentemobile.com; AKON PR CONTACT: Jaime Cassavechia, Susan Blond, Inc., (212) 333-7728 x. 108, Jaimec@susanblondinc.com

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