- Tasha Leelyn and Michael Rizzi are among the new YouTube creators and
digital influencers partnering with Much Digital Studios -
- Much Digital Studios creators have received more than 10 million views since launch -
To tweet this release: http://bmpr.ca/1I7vbNp
TORONTO, July 28, 2015 /CNW/ - Much Digital Studios announced today that nine established and emerging Canadian creators
have been added to its network of 13 YouTube creators and digital
influencers. The new Much Digital Studios roster of talent includes: beauty, fashion, travel, and lifestyle
experts Bianca Harris, Camille Co., Michael Rizzi, Naomi Elle, Patrick Tomasso, and Tasha Leelyn; gaming experts Devon Crawford, and Rerez; and pop culture aficionado Ajay Fry. The roster of 22 Much Digital Studios creators have 2.1 million subscribers in total.
Since launching in May, Much Digital Studios has received more than 10 million video views, with 35.6 million
minutes of video consumed, and 193,000 video likes so far. Much Digital Studios is now attracting on average over 1.2 million views a week. Following
his stint as co-host of the 2015 MUCH MUSIC VIDEO AWARDS RED CARPET,
creator Jus Reign's number of YouTube subscribers has increased by more than 52,000.
Additionally, comedic group 4YallEntertainment's YouTube page has increased by more than 27,000 subscribers, and
beauty expert AllegraLouise's page is up by 22,000, nearly doubling since launch. To see what the
creators have been up to click here. Additionally, beginning this week, viewers can catch the Much Digital Studios creators in interstitial content airing on Much.
"From the MMVAs and THE MIKE ON MUCH podcast to creators attending every
hot summer festival, the momentum has not stopped since the launch of Much Digital Studios, resulting in more subscribers each day," said Justin Stockman,
Vice-President, Specialty Channels, Bell Media. "With new genres and
fresh content, this group of nine talented young Canadians are a
welcome addition to our already diverse and engaging roster."
"Covering a wide variety of genres, the expanded lineup of Much Digital Studios creators presents increased opportunities for brands wanting to work
with Much," said Dave Caporicci, Managing Director, Brand Partnerships,
Bell Media. "With opportunities for in-video integration, as well as
further amplification online, and on our linear properties, we are
looking forward to connecting brands with Much Digital Studios."
** MEDIA NOTE **- For Much Digital Studios assets, please visit BellMedia.ca/PR.
About the new Much Digital Studios creators:
Name: Ajay Fry
Genre: Pop culture
Bio: Ajay Fry began his national television career on YTV, hosting the coveted
Saturday morning block. After two successful years he blasted off to
Space where he's been in orbit for the last seven years hosting INNERSPACE (Weeknights at 6 p.m. ET). Along the way he's made appearances in the
web-series, CAPTAIN CANUCK, and the Space original series, BITTEN. His
YouTube channel "5 on Fry" acts as a platform to offer his unique opinion on five topics of
interest like TV Series, movies, games, tech, cosplay, and current
affairs. If it's popular, Ajay's got something to say about it. In his
downtime, Ajay likes to game (under the gamertag AjayFry - how original). For more info on Ajay, visit his websites AjayFry.com and Absoluteajay.com.
Name: Bianca Harris
Bio: Toronto-based makeup artist Bianca Harris learned to apply her own
makeup at a very young age. After attending George Brown College's
School of Makeup and Esthetics, Harris launched her own
beauty-focused YouTube channel, as well as co-founded the website The Look Beauty. Harris's work has been featured in numerous magazines and television
series including: Two Magazine, fshnunlimited, and FTV Magazine, BLOWE, and her work has also been seen on THE NEXT STAR, CTV NEWS, and THE
MUCH MUSIC VIDEO AWARDS. Her most popular YouTube videos include Zoe Kravitz Daytime Look, Contouring & Highlighting: Medium to Deep Skin, and Rihanna i-D Mag Inspired Makeup Tutorial.
Name: Camille CO
Genre: Fashion, beauty, gaming
Bio: Camille CO is a Toronto-based multimedia journalist, YouTuber, and social media maven. Graduating with honours from the University of Guelph-Humber, Camille
has worked as a contributing editorial assistant at Today's Parent as well as a game writer for SocialScavenger.com. Now, Camille uses her YouTube channel and blog to express herself and inspire others in the world of fashion, beauty,
and gaming. Camille's most popular videos include Customized Vampire Fangs from Vampfangs.com, How To Fix An Apple Charger, and How To Fix a Knitted Sweater.
Name: Devon Crawford
Bio: Devon Crawford is a vlogger from Toronto, who takes his passion for technology to another level by creating videos
on how to rule the gaming world. Crawford's channel has something for
everyone who likes to game, no matter how many achievements they've
unlocked. Crawford's videos range in difficulty from how to beat a
level, to how to build a computer. Crawford currently has 11,000
subscribers with more than 767,870 page views to date. His most popular
videos include New Computer Build + Minecraft Test 1100 FPS!, Dxtory Best Settings/Record Minecraft Videos NO LAG, and MINECRAFT PARTY! (Ep.1).
Name: Michael Rizzi
Bio: Michael Rizzi is a self-described "quirky, gay Canadian who enjoys
talking to his camera." His YouTube channel, MikeyThePlatypus, showcases his upbeat personality and sense of humour through vlogs,
Q&As, and men's fashion and lifestyle videos. Since joining YouTube in
February 2012, Rizzi has amassed more than 100,000 subscribers and 5.5
million page views with popular videos such as Gay Guys React To Gay Porn, Gay Couples React to Anti-Gay Marriage Ads, and Myths About Sex.
Name: Patrick Tomasso
Genre: Lifestyle, travel
Bio: Patrick Tomasso is a filmmaker, musician, and vlogger from
Toronto. Inspired by his passion for social media and advertising,
Tomasso loves to watch his creativity come to life through his YouTube
channel, which focuses on lifestyle and travel. His most popular videos
include Twice Melted Grilled Cheese, Eating Everything in Montreal, and OSHEAGA 2014-Weekend Wrap Video.
Name: Naomi Elle
Genre: Lifestyle, travel
Bio: Naomi Leanage is a 22-year-old vlogger hailing from Toronto, who
works as an editorial assistant for Faze.ca and runs her own blog Confessions of a Twenties Girl. On her YouTube channel, Naomi Elle, she vlogs about all things lifestyle including shopping hauls, DIYs,
how-tos, and her favourite thing - travelling! Naomi's most popular
videos include Swimsuit Collection 2015, How To Get The BEST Concert Tickets, and ROOM TOUR 2015.
Bio: Rerez is a YouTube channel created and hosted by Cambridge, Ont. native Shane
Luis, featuring all the newest, strangest, and most unique gaming
topics on the Internet. With its popular reviews of new videos games,
consoles, rare titles, retro games, and more, Rerez has accumulated
more than 3.7 million page views since its launch in 2012. Luis also
created an original series for the channel, entitled Positives, which highlights the best parts of some of the worst video games ever
made. Other popular Rerez videos include The First Video Game Console Ever Made - The Story of the Brown Box, PlayStation Analog Joystick Review, and Rarest PSP Game Ever - Hilton Ultimate Team Play.
Name: Tasha Leelyn
Bio: Tasha Leelyn is a full-time YouTuber, and part-time photographer hailing from
Burlington, Ont. Known for her signature pastel locks, she quickly rose
to fame when her easy how-to hair dye tutorials caught the attention of
thousands of viewers online. With popular videos like How To: Silver Hair Tutorial, and How To: Dip Dye Your Hair, her YouTube channel has garnered more than 166,000 subscribers and 1.6
million views since the beginning of 2014.
The new creators join previously announced Much Digital Studios partners, which include: comedy channels The Danocracy, Ron Dias TV, and Shane Cunningham; beauty, fashion, and lifestyle experts AllegraLouise and Mila Victoria; musicians Dan Talevski, SickickMusic, and Tyler Shaw; illusionist Rayn Magic; and the recently launched podcast, THE MIKE ON MUCH PODCAST.
About Much Digital Studios
The new multi-channel network, Much Digital Studios, and the new Much.com, are the latest ways Much is connecting with Canadian and international
youth, celebrating the diversity, creativity, and irreverence of Much
fans by keeping them at the centre of the brand. Based at the Much
Queen Street West headquarters in Toronto, the roster of channels
available via Much Digital Studios varies in genre from music and comedy, to beauty and style, to gaming
and travel and more, all featuring YouTube creators both established
and emerging. Creators wishing to join Much Digital Studios can click here.
Much is the go-to channel for all things pop-culture, delivering
trendworthy, topical programming, and exclusive live events. From the
MUCH MUSIC VIDEO AWARDS to its industry-leading online and social media
outreach, including Much.com, on Twitter with over half a million followers, and Facebook (with more than 1.2 million likes and counting), Much continues to
deliver unique and clever programming to its audience. Much supports
the Canadian music video production industry with its annual,
multi-million dollar contribution to MuchFACT. Much is available in
more than 8.2 million homes across Canada via satellite, IPTV, and
cable, as well as more than 1 million mobile devices. Much is a
division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company.
For further information:
Jessica Charbonneau, Music & Entertainment, Bell Media, 416.384.3016 or email@example.com
Amanda Rinaldo, Music & Entertainment, Bell Media, 416.384.5325 or firstname.lastname@example.org