Much Digital Studios Announces 15 New Creators

Top 5 Unknowns, ThatdudeMCFLY, and Lookunderhere are among the new YouTube creators and digital influencers partnering with Much Digital Studios
Much Digital Studios creators have received more than 42 million views since launch –

TORONTO, Nov. 10, 2015 /CNW/ - Much Digital Studios revealed today from nextMEDIA in Toronto that 15 talented new Canadian creators have been added to its roster of YouTube creators and digital influencers. The new crop of Much Digital Studios talent includes: beauty, fashion, DIY, and lifestyle experts AmandaRachlee, Askylitavenue,  Baker Twins, Chelsi MadonnaLookunderhere, and SneakerTalk; comedians Deej design, MassHoleh, Matt O'Brien, SidePonyNation, and ThatdudeMCFLY; musicians Candace Leca, Fateh DOE, and Rosette Luve; and Top 5 list curators,Top 5 Unknowns. There are now 37 Much Digital Studios creators with 3.4 million subscribers in total.

Since launching in May, Much Digital Studios has received more than 42 million video views, with 155 million minutes of video consumed and 725,000 video likes and counting. Much Digital Studios is now attracting on average more than 2.5 million views a week.

As Much Digital Studios grows its roster, one of its original creators will be honoured tonight at nextMEDIA's 2015 Digi Awards, honouring Canada's best in the digital media industry. Much Digital Studios creator Jus Reign is set to be honoured as YouTuber of the Year, the latest recognition for the comedy creator. Jus Reign received his first Streamy Award nomination in the Performance Award: Collaboration category in September for his video Bounce ft. Timothy Delaghetto, which has received more than 1.8 million views to date.

Other recent Much Digital Studios successes include:

  • 4YallEntertainment's video Mean Comments #2 has received more than 2.9 million views since it was posted in August
  • Beauty expert AllegraLouise's subscriber base has grown by 163% since Much Digital Studios launched in May
  • Comedian TheDanocracy's channel has grown by 110,000 subscribers, more than doubling since Much Digital Studios launched in May
  • Beauty expert Tasha Leelyn gained more than 12,000 subscribers in one week alone in October

"It is an honour to showcase our new Much Digital Studios creators to the digital media industry at nextMedia," said Justin Stockman, Vice-President, Business and Channel Strategy, Bell Media. "From established creators like Top 5 Unknowns, to up-and-comers like SidePonyNation, the breadth of diverse new content being added to the network is sure to engage viewers and brands alike."

About the new Much Digital Studios creators:

Name:           

AmandaRachlee

Genre:           

DIY, Fashion

Bio:                

Amanda Lee is a vlogger and YouTuber from Toronto with a background in visual art and design. In 2013, Lee launched her YouTube channel, amandarachlee, where she shares unique content about fashion and beauty each week. Since launching her channel, she has garnered more than 29,000 subscribers, and 1.4 million views. Her most popular videos include Back To School Supply Haul, Pastel Geometric Nails, Los Angeles in 60 Seconds, and DIY Holiday Room Decorations.



Name:           

ASkylitAvenue

Genre:           

Lifestyle

Bio:                

Tanya Zhang is a YouTuber, content creator, vlogger and internet personality from Kelowna, B.C. Since launching her YouTube channel, ASkylitAvenue, in 2011, she has garnered 30,000 subscribers, and more than 4 million views. Her channel features a range of videos, from vlogs and challenges, to inspirational and hilarious observations. Her most popular videos include Cupcake Roulette Challenge, Why You're Always Late, andTypes of Neighbours.



Name:           

Baker Twins

Genre:           

Lifestyle

Bio:                

Shannon and Shauna Baker are identical Carrier Déné First Nations twins currently residing in Los Angeles. The twins are actresses, models, and fitness professionals who have been featured in multiple music videos, magazines, and television shows including CSI: CRIME SCENE INVESTIGATION, SMALLVILLE, and THE TYRA BANKS SHOW. In 2006, they launched their YouTube channel, BakerTwins, which features lifestyle videos and clips of their television appearances. Their channel has garnered more than 67,000 views, with their most popular videos including Bikini Dancing, And Then There Were Three, and What You Want from their #FashionFilmFriday series. 



Name:           

Candace Leca

Genre:           

Music

Bio:                

Candace Leca is a YouTuber and indie pop artist from Toronto. Since launching her YouTube channel, Candace Leca, she has earned more than 500,000 views. Her most popular videos include soulful covers of Yellow by Coldplay, Hold Each Other by A Great Big World, and You're The One That I Want - Grease



Name:           

SneakerTalk 

Genre:           

Fashion, Lifestyle

Bio:                

Self-proclaimed "sneakerhead" Christian Cantelon, launched his YouTube channel, SneakerTalk earlier this year, where he showcases his ever-growing shoe collection. With more than 711,000 views on his channel, his most popular videos include Life of a SneakerheadSneaker Shopping with Girlfriend!, and Weekly Sneaker Rotation. Cantelon also documents his life through humorous vlogs on his second channel, charliedubnut.  Combined, both channels currently have more than 15,000 subscribers and more than 1 million views.



Name:           

Chelsi Madonna

Genre:           

Lifestyle

Bio:                

Toronto-based Chelsi Walsh started her beauty and lifestyle YouTube channel, chelsimadonna, in 2011. With a Master's in Opera under her belt, the St. Johns, N.L.-native's bright and bubbly personality has garnered her more than 66,000 subscribers, and 2 million views. Walsh's most popular videos include 3 Easy Hairstyles #lob, Josie & The Pussycats Group Costume & DIY!, and My Minimal Makeup Collection



Name:           

Deej design

Genre:           

Comedy

Bio:                

Ottawa-native Daniel "DJ" Haye is a Toronto-based Youtuber and aspiring interior designer. On his Youtube channel, Deej design, Haye delivers comedic vlogs, colourful rants, and out-of-the-box challenges. Since launching in 2014, he has earned more than 4,000 subscribers and 40,000 views with popular videos such as French Fry Challenge, Ottawa Vibes - VLOG #7, and I HATE PUBLIC TRANSPORTATION!.



Name:           

Fateh DOE

Genre:           

Music

Bio:                

Toronto-based rapper Fateh has become a household name in the South Asian community, seamlessly rapping in both English and Punjabi. He has collaborated with international producers, has performed his music across the world, and was featured in Lovely, the title song from Bollywood blockbuster film Happy New Year. Since launching his YouTube channel, Fateh DOE, in 2007, he has earned more than 11,000 subscribers, and more than 400,000 channel views. His most popular videos include Fateh - Naiyo Jaan De (Don't Know Me)Fateh – Overtake ft Sikander Kahlon, and Fateh's Pagh Tutorial (How to tie a turban).



Name:           

Lookunderhere

Genre:           

Fashion, Lifestyle

Bio:                

Toronto-native Letitia Chan is a fashion school graduate and self-proclaimed "thrifting and shopping pro." She shares her fashion secrets and simple DIY tips each week on her YouTube channel, LookUnderHere. Since launching in 2010, her channel has garnered more than 4 million views, and 72,000 subscribers. Her most popular videos include DIY Snapchat Halloween Costumes, Fall Lookbook, Day in My Life - Working in Fashion, and Move to NYC - Apartment Hunting.



Name:           

MassHoleh

Genre:           

Comedy

Bio:                

Winnipeg-natives and brothers Jesse and Kyle Nobess are the comedy duo behind YouTube channel, Massholeh. Both are seasoned actors with multiple TV credits between them including recurring roles on MOHAWK GIRLS. With Jesse's impressionist-style comedy, and Kyle's interest in acting, the brothers have put their multiple talents together to create original content with a comedic twist for Massholeh. Since launching in 2014, their most popular videos include My Strange Addiction…Twerking, If Tinder was in Fairytales, and Count Vacuula.



Name:           

Matt O'Brien

Genre:           

Comedy

Bio:                

Matt O'Brien is a stand-up comedian and YouTuber who has been featured on The Comedy Network, VIDEO ON TRIAL, and JUST FOR LAUGHS. He recently performed at JFL42 in Toronto. O'Brien showcases his sense of humour on his YouTube channel, Matt O'Brien, with episodes of his talk show, Late Night Talk Show on a Subway. Since launching in 2007, he has earned more than 243,000 views, with popular videos such as Late Night Talk Show on a Subway with Matt O'Brien ft.Chris Locke, "Hey Have You Played?" with Matt O'Brien- EPISODE 1: Apartment Hunter, and Late Night Talk Show on a Subway with Matt O'Brien ft. Dave Merheje.



Name:           

Rosette Luve

Genre:           

Music

Bio:                

Hailing from Vancouver, Rosette Luve is a gold-certified recording artist, dancer, and actress who has shared the stage with international superstars Rihanna and Akon, and collaborated with hip hop legend, Kardinall Offishall. In 2009, Rosette Luve launched her YouTube channel, Rosetteluve, where she shares her music videos and performances. With more than 309,000 channel views, her most popular videos include Rosette – CrushedUh-oh – Rosette, and Ditzy Girl, which led to a collaboration with international hit-maker and producer, Timbaland, on her singleAmnesia



Name:           

SidePonyNation

Genre:           

Comedy, Music

Bio:                

Toronto-based best friends Lynn Moffatt and Tanya Casole-Gouveia are the dynamic duo behind SidePonyNation. The pair's unbreakable friendship, and passion for music and entertainment, led them to create their channel in 2008, which features music videos, skits, and vlogs. Their most popular videos are SidePonyNation - Voice One Time Embrace (V.O.T.E), Burning Man vs. No Man's Land, and SidePonyNation - Mainframes & Brains.



Name:           

ThatdudeMCFLY

Genre:           

Comedy

Bio:                

Marlon Palmer is a Toronto-based actor, comedian, and YouTuber, originally hailing from Maple, Ont. On his channel ThatdudeMCFLY, Palmer produces comedic skits, song parodies, and rants, which have earned him more than 134,000 subscribers, and 19 million views to dateSince launching in 2011, his most popular videos include Shit Jamaican People SayShit Toronto People Say, and A Jamaican Valentine's Day.



Name:           

Top 5 Unknowns

Genre:           

Top 5 list curators

Bio:                

Created by Ottawa's William Adegue Bitchoka and Ingrid Adegue, and U.K.-native James Harrowell, Top 5 Unknowns rank "Top 5s" of varying genres and topics, ranging from fun facts to paranormal stories, and unsolved mysteries. Since launching in 2014, their channel has had more than 57 million views, and more than 567,000 subscribers. Their most popular videos include: 5 Most Powerful Images To Ever Be Taken, 5 Worst Events in Human History!, and 5 Strange Things That Have Happened At Walmart!.

About Much Digital Studios
The new multi-channel network, Much Digital Studios, and the new Much.com, are the latest ways Much is connecting with Canadian and international youth, celebrating the diversity, creativity, and irreverence of Much fans by keeping them at the centre of the brand. Based at the Much Queen Street West headquarters in Toronto, the roster of channels available via Much Digital Studios varies in genre from music and comedy, to beauty and style, to gaming and travel and more, all featuring YouTube creators both established and emerging. Creators wishing to join Much Digital Studios can click here.

About nextMedianextMEDIA is Canada's leading digital media conference and networking event focused on the creation, distribution, and monetization of digital media content and technology. Over the course of two days each year, nextMEDIA connects interactive and online producers, creators, distributors, and marketers and facilitates meetings connecting key players in the media industry and beyond.

nextMEDIA is also host to the renowned Digi Awards, a culmination of a nationwide competition highlighting Canada's most successful digital media companies and creators. With a history that spans a decade, the Digi Awards features an amazing mix of established digital media leaders and emerging players and is the culminating celebration for nextMEDIA each year. 

About Much
Much is the go-to channel for all things pop-culture, delivering trendworthy, topical programming, and exclusive live events. From the MUCH MUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including Much.com, on Twitter (with over half a million followers), and Facebook (with more than 1.2 million likes and counting), Much continues to deliver unique and clever programming to its audience. Much supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in more than 8.2 million homes across Canada via satellite, IPTV, and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

SOURCE Much

For further information: Laura Berkenblit, Music and Entertainment, Bell Media, 416.384.3173 or laura.berkenblit@bellmedia.ca; Amanda Rinaldo, Music and Entertainment, Bell Media, 416.384.5325 or amanda.rinaldo@bellmedia.ca


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