MTS launches new customer focused brand

WINNIPEG, Feb. 3, 2016 /CNW/ - MTS, Manitoba's leading information and communications technology provider, today reached another milestone in its transformation journey, launching its refreshed brand.

"In the last twelve months we've taken a number of steps to get back to being a customer-focused company that is the first choice for Manitobans," said MTS President and CEO Jay Forbes. "We expanded our network to over 30 Manitoba communities, we launched our province's first Uptime Institute Tier-III Design Certified data centre, and we introduced a new flagship store at Polo Park that gives customers the ability to experience new products and services first hand. Today, we're taking the next step by refreshing our brand to make it more customer-focused, and reflect the new culture at MTS."

With this week's launch Manitobans will see MTS's new tagline for the first time: We're with you.

"As Manitoba's only local information and communication technology provider, we know Manitobans and their unique needs best. Our customers will be the driver behind everything we do as we work to earn their business at every interaction." continues Mr. Forbes. "Each of our employees is committed to our brand characteristics of being open, helpful, dedicated and accountable. We live alongside our customers. We're their neighbours. We're with you."

The brand changes include changes to MTS subsidiary companies AAA Security and Epic. Both company logos have been updated to ensure customers know that they are a part of the MTS family of companies and that doing business with one of the MTS companies really means having access to the expertise and services of the whole group.

About MTS
At MTS, we're proud to be Manitoba's leading information and communications technology provider. We're dedicated to delivering a full suite of services for Manitobans – Internet, Wireless, TV, Phone Service and Security Systems plus a full suite of Information Solutions, including Unified Cloud and Managed Services. You can count on MTS to make connecting your world easy. We're with you.

We live where we work, and actively give back to organizations that strengthen our communities. Through MTS Future First, we provide sponsorships, grants and scholarships, value-in-kind support and volunteer commitment in Manitoba.

MTS Inc. is wholly owned by Manitoba Telecom Services Inc. (TSX: MBT).

To see how MTS can connect your world, visit mts.ca, Facebook, or Twitter.

Forward-looking Statements Disclaimer
This news release includes forward-looking statements and information (collectively, the "statements") about MTS's products and services that are subject to risks, uncertainties and assumptions. As a consequence, actual results in the future may differ materially from any conclusion, forecast or projection in such forward-looking statements. Therefore, forward-looking statements should be considered carefully and undue reliance should not be placed on them. Examples of statements that constitute forward-looking information may be identified by words such as "believe", "expect", "project", "should", "anticipate", "could", "target", "forecast", "intend", "plan", "outlook", "see", "set", "pending", and other similar terms.

Factors that could cause anticipated opportunities and actual results to differ materially include, but are not limited to, matters identified in the "Material assumptions" section and the "Risks and uncertainties" section of the Company's 2014 Annual Management's Discussion & Analysis, Q2 2015 Management's Discussion & Analysis, and 2014 Annual Information Form, all of which are available on SEDAR www.sedar.com.

Please note that forward-looking statements reflect Management's expectations as at the date hereof. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE Manitoba Telecom Services Inc.

Image with caption: "MTS - We're with you. (CNW Group/Manitoba Telecom Services Inc.)". Image available at: http://photos.newswire.ca/images/download/20160203_C2335_PHOTO_EN_612299.jpg

For further information: Andrew Parkinson, Corporate Communications, 204 958-3238, media.relations@mts.ca; Brenda McInnes, Investor Relations, 204 941-6205, investor.relations@mtsallstream.com

RELATED LINKS
http://www.mts.ca

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