Hublot takes it to another level by presenting the first ever animated movie for the MP-05 LaFerrari Sapphire
A record-breaking power reserve, a truly outstanding watch and a unique supercar - these are the stars of Digital Domain's new blockbuster
NYON, Switzerland, Sept. 8, 2016 /CNW/ - In the City of Angels, on the roof of the Ace Museum - a world premiere - the first animated film from Hublot, a joint production created by Digital Domain, world leaders in action movies and visual effects. On the bill is a 1200 HP hybrid supercar, the FXX K, and a superwatch with a 50-day power reserve. A world record for Hublot.
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"A first among firsts. 'LaFerrari' Sapphire brings together the best and most cutting-edge technology - in the construction of the watch and its movement, the FXX K supercar that provided its inspiration, and now in the digital revolution provided by the best and most famous animated film studio, Digital Domain. So I know this watch by heart, every feature, every detail, the film literally plunged me into sensations that I have never felt before. I feel as if I am this watch, this car; I am speed, technology, invention, the record!" -Ricardo Guadalupe, CEO of Hublot
Watched over by the Hollywood sign, the mythical symbol that embodies the magic of the world's movie capital, the roof of the Ace Museum with its unique, futuristic decor has been turned into a drive-in cinema where the Hublot magic can once again unfold. A real digital revolution. Hublot is presenting its first animated film. A world premiere that presents Hublot as world leaders, with special effects that are worthy of Hollywood's top blockbusters, and starring a supercar, the Ferrari FXX K, and a superwatch, the MP-05 "LaFerrari" Sapphire. Thanks to the virtuosity of Digital Domain, its historic record (power reserve of 50 days) has now been immortalised on film.
All the images have been animated by a real-life driver at the steering wheel, and the technical features of the car have been configured to provide the most realistic driving experience possible. In a world of computer-generated images, the idea is to offer a real experience and realistic sensations. It is an audio-visual experience, as Digital Domain have created a soundtrack in Hollywood action-movie style, based on the FXX K's engine.
This animated film tells the story of the HUB9005.H1.PN.1 movement, and the unique design of its sapphire case. A futuristic, 3D design machined from 7 blocks of sapphire, involving more than 600 hours' work and precise 3D workmanship to produce an ultra-light 53.5 grams on the wrist. Its unique movement comprises ultra-lightweight carbon components. It has a record-breaking power reserve of 50 days, and 11 series-coupled barrels set in a spine formation that dominate the centre of the watch and keep the movement turning with its 637 components, a record number. A hypnotic movement, a truly outstanding watch. On the big screen, the MP-05 "LaFerrari" Sapphire is almost overwhelming in its visual impact.
Link to the movie: https://youtu.be/sXXeLbWiTE0
Link to the making of: https://youtu.be/YxFPYjOzNwY
Link to download the press release: http://j.mp/2c3mz2G
SOURCE Hublot SA
For further information: International Press Relations: Annabelle Galley, firstname.lastname@example.org, T: +41(0)22-990-9000