More Than 6 Million Watch Men's and Ladies' Short Track Speed Skating

Vancouver 2010 Audience Day 9 Recap: More Than 6 Million Watch Men's and Ladies' Short Track Speed Skating

    
    - 7.4 million watch Hamelin brothers in Men's 1000m final -
    - 4.24 million see Jon Montgomery presented with gold medal -
    - An average of nearly 4 million viewers were watching yesterday around
      the clock, most yet -
    - CTVOlympics.ca and RDSolympiques.ca reach 100 million page views -
    

VANCOUVER, Feb. 21 /CNW/ - Canadians couldn't get enough of Short Track Speed Skating last night, with three events averaging more than 6 million viewers each, including 7.4 million watching Charles and François Hamelin compete against one another in the Men's 1000m finals. The audience was the highest yet for any sporting event at the Games, and second only to the broadcast of the Vancouver 2010 Opening Ceremony. Yesterday's Short Track Speed Skating audiences account for three of the Top 6 most-watched sporting events at Vancouver 2010. On the Games' second Saturday, nearly 4 million viewers (3.878M) watched every minute on average over a 24 hour period, producing the highest audience yet for a full day of coverage. After Day 9, 97.2% of the population - or 32.55 million Canadians - have engaged with Vancouver 2010 coverage, according to Canada's Olympic Broadcast Media Consortium's CUME index.

    
    Day 9 Average Audiences
    -----------------------

    OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE                        1.3 million

    OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE                 4.5 million

    OLYMPIC PRIME TIME /
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE                  5.6 million

    Additional Day 9 Highlights - Television

    -  The medal ceremony in which Jon Montgomery was presented with Canada's
       fourth gold medal averaged 3.88 million viewers on CTV and RDS,
       peaking at 4.24 million at 7:14 p.m. PT.

    -  The audience for the Men's 1000m finals in Short Track Speed Skating
       peaked at 8.3 million viewers.

    -  Saturday was a huge day for TSN, with seven events averaging more than
       1.25 million viewers. In Short Track Speed Skating, the Men's 1000m
       semifinals (1.73M) and finals (1.99M), along with the Ladies' 1500m
       semifinals (1.99M) and finals (1.92M), are the Top 4 events on TSN,
       Games-to-date, and among the most-watched broadcasts on TSN this
       broadcast year.

    -  Rogers Sportsnet had a huge audience for the CAN/GBR match in Men's
       Curling with 1.5 million viewers.

    -  V recorded its largest audience yet and its first million-plus
       audience since the Games began with 1.049 million viewers for Short
       Track Speed Skating Ladies' 1500m finals.

    -  APTN saw its largest audience yet at the Games with 68,000 viewers for
       SWE/USA Men's Curling, four times its primetime average audience for
       Games coverage.

    -  JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 633,000 viewers
       for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched
       by 691,000 viewers.

    Additional Day 9 Highlights - Online
    ------------------------------------

    -  By the end of Day 9, there had been 100 million page views at
       CTVOlympics.ca and RDSolympiques.ca

    -  Athlete profiles saw almost 900,000 page views yesterday. Top athlete
       profiles on Day 9 were Cheryl Bernard (Curling), Veronika Bauer
       (Freestyle Skiing), Jon Montgomery (Skeleton), Patrick Chan (Figure
       Skating) and Yu-Na Kim (Figure Skating).

    -  In addition to the main homepages, the top destinations on
       CTVOlympics.ca and RDSolympiques.ca for Day 9 are the Video Homepage,
       Hockey Homepage, Medals Homepage, Results & Schedules page and the
       Viewers' Guide.

    -  Photo galleries continue to be very popular destinations on the site.
       The No.1 gallery is Wipeouts with more than 100,000 views yesterday,
       followed by Latest Photos and the Compulsory Ice Dance gallery.

    -  Sports proving popular with fans on Day 9 are Hockey, Figure Skating,
       Skeleton, Curling and Nordic Combined.
    

To view the complete release please click http://ctvmedia.ca/olympics

SOURCE CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

For further information: For further information: Jim Quan, CTV Inc., (778) 328-2473, jim.quan@ctv.ca; Carolyn Fell, CTV Inc., (416) 384-2817, carolyn.fell@ctv.ca; Pamela Mollica, Consortium, (514) 881-8628, pamela.mollica@ctv.ca; Andrea Goldstein, Consortium, (647) 224-8800, andrea.goldstein@ctv.ca

Organization Profile

CANADA'S OLYMPIC BROADCAST MEDIA CONSORTIUM - OLYMPIC WINTER GAMES - ENGLISH

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