National On-Campus Retailer Will Utilize Mood Media's Music and
TORONTO, Jan. 30, 2012 /CNW/ - Mood Media Corporation (TSX:MM / LSE
AIM:MM), the world's leading in-store media solutions provider, today
announced that it has entered into a new national agreement with the
Nebraska Book Company, a leading retailer serving the college bookstore
industry. Under the terms, Mood Media is providing custom music,
messaging and new sound systems to Nebraska Book Company's 290 on and
off campus store locations throughout the United States.
Through its stores, Nebraska Book Company reaches over 2 million college
and university students. The company is an innovator in the campus
bookstore market, developing new storefront concepts, e-commerce
solutions, and consumer partnerships designed to meet the changing
needs of college students. The retailer selected Mood Media to help
position its brand and enhance the in-store experience utilizing Mood
Media's industry-leading expertise in sensorial marketing and
The producers at Mood Media have developed and will regularly update
playlists that will resonate with the retailers' college-aged customers
using over 400 major label songs. Messaging will be developed to
broadcast promotions and drive sales at the point-of-purchase. Using
Mood Media's suite of online tools, Nebraska Book will be able to edit
playlists and manage messaging in real time, and create custom playlist
for special events and seasonal promotions.
Randy Stejskal, Vice President of Store Design for Nebraska Book
Company, said: "New technologies and new consumer habits have
transformed the competitive landscape for bookselling, and we are
committed to keeping pace with those changes through innovations like
rent-every-book and pop-up stores. A key element of our vision for the
future is innovative store fronts designed to meet the needs of today's
college student, and in-store music will be a big part of that. We are
excited about working with Mood Media to create a new audio identity
across all our stores."
"We are very pleased to partner with the Nebraska Book Company, an
enterprise with a long history of excellence in customer engagement,"
said Mark Elfenbein, President of Mood Media North America. "A unique
and compelling audio identity is essential to engaging college
students. We look forward to helping Nebraska Book Company continue to
innovate and lead its category."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music and visual media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people
every day in a broad client base including more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-serve and
fast casual dining.
About Nebraska Book Company
Nebraska Book Company began in 1915 with a single bookstore near the
University of Nebraska campus and now operates over 290 stores serving
colleges and universities with more than 2 million students. Its
Textbook Division serves more than 2,500 bookstores through the annual
sale of over six million textbooks, and its Complementary Services
Division has installed more than 1,600 technology platforms and
SOURCE Mood Media Corporation
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For more information on Mood Media Corporation visit www.moodmedia.com or contact: