Montréal Fashion & Design Festival - Quebec wood celebrates fashion

QUEBEC CITY, July 31, 2013 /CNW Telbec/ - Sky-high heels, extravagant hairdos, models with legs that go on forever gracefully floating down fashion runways—made of Quebec wood! The Québec Forest Industry Council (QFIC) is delighted at the upcoming Montréal Fashion & Design Festival's spotlight on wood, a creative and colourful event open to the public from July 31 to August 3, 2013.

Fashion and design lovers will be surrounded by wood at the Festival site: on the main fashion stage, the VIP area, the public terrace, and stations along the INBOX route. "This partnership is part of the Move to Clean Carbon campaign, which aims to show the numerous uses of wood and how in the future, because of wood's eco-friendly potential, more and more products will be made with wood fibre rather than non-renewable resources," explained QFIC president and CEO André Tremblay.

The real heart of the festival, the famous runway where models will strut, is to be covered in oak flooring from Lauzon Distinctive Hardwood Flooring. This covering will lend a unique warmth to the main stage and will undoubtedly enhance the designers' stunning creations. Also, on the wing where the models come out, a mosaic made of wood chips will show off the products of another partner, the Crête Group.

Many wood suppliers, such as Resolute Forest Products and Tembec, have provided structural timber for other Festival installations. Pallets furnished by LCN Palettes et Caisses will be presented on the two terraces and at the INBOXes in the educational area. The Fashion & Design Festival benefited from a partnership with Arbec Forest Products for the particleboard used on stations along the INBOX route.

Clean carbon in all its guises
In addition to discovering the ways wood can be used to create fashion accessories and interior panelling, festival-goers will also realize that wood is ubiquitous in their daily lives. Educational stations along the INBOX route around the site illustrate wood's many applications and characteristics. The Festival worked with FPInnovations to provide educational and scientific content for the INBOXes to show festival-goers advances in wood products and innovations to come.

"The forestry industry is paving the way for the booming green economy, as highlighted by the Move to Clean Carbon campaign," declared Pierre Lapointe, president and CEO of FPInnovations. "We're proud to be associated with the Montréal Fashion & Design Festival and the QFIC for this ground-breaking initiative that spotlights the many facets of wood and its derivatives."

Quebec's Ministry of Natural Resources is also a major partner this year, contributing to the layout of the Montréal Fashion & Design Festival site by donating indigenous tree seedlings. These trees will be given out to festival-goers Sunday, August 4, from 8:30 a.m. (at Rue Ste-Catherine and McGill College).

About the campaign
Sponsored by the Quebec Forest Industry Council, the "Passez au carbone propre" campaign is aimed at informing the public about the innovative and ecological potential of products made from wood, a renewable material. It is now possible to make use of a great many applications based on wood's unique characteristics. Wherever the prospective niche is located - in the pharmaceutical industry, agriculture, the automobile industry, or the aviation or construction sectors - one is certain to encounter products that contain wood components. www.carbonepropre.com showcases all these applications and sketches out a future in which the products made from renewable materials will, to an even greater extent, replace products made from non-renewable materials. The "Passez au carbone propre" initiative belongs to all Quebecers working to create a cleaner future!

SOURCE: Quebec Forest Industry Council

For further information:

Laurence Drouin
Director, Communication and Public Affairs
Québec Forest Industry Council (QFIC)
418-657-7916, ext. 411
laurence.drouin@cifq.qc.ca

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Quebec Forest Industry Council

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