MONTREAL, Feb. 20, 2013 /CNW Telbec/ - Exclusive Canadian distributor
Estrada Footwear is excited to announce that Spring/Summer 2013 marks the first official Canadian launch of the Pikolinos Maasai Project, an exclusive footwear collection featuring distinctive beaded designs
and motifs hand sewn by the women of the Maasai tribe in Kenya.
Pikolinos is a premium Spanish footwear brand that sets itself apart
with its unique and authentic designs. They are a recognized leader in
the industry, committed to important social programs like the Maasai
Project, the fair trade project aimed at the sustainable development
of the Maasai community. "We are thrilled to introduce the Pikolinos
Maasai Project to Canada. This exclusive collection embodies the
craftsmanship of the Maasai women and beautifully captures the spirit
of their identity and their culture", explained Barbara Epstein,
Marketing Director at Estrada Footwear.
"We are thrilled to be working with Estrada Footwear to launch this
collection in the Canadian marketplace. We are working hard to extend
the reach of the messaging surrounding this project that benefits the
whole Maasai community, furthering education and work for a better
quality of life, which in turn, helps us to consolidate what our brand
stands for - naturalness, creativity, humility, consistency and
excellence. Our partnership with Estrada represents an incredible
opportunity to expand our international market reach," stated Fernando
Palazzo, country manager, North America.
The Spring/Summer campaign was captured on location in Kenya, with its
Maasai Project brand ambassador, Olivia Palermo. The collection
features unique styles of beaded footwear to accent the season. Colour
is key for the Spring/Summer 2013 season, and the Pikolinos Maasai
collection is full of vibrancy and intricate details. Retail price
points range from $150-$220. Pikolinos' profits stemming from the sale
of this footwear collection help fund development projects in the
Maasai Mara National Reserve in Kenya. The projects are carried out in
collaboration with ADCAM and the Juan Peran Pikolinos Foundation.
This Spring, Canadian women will finally have the opportunity to shop
the exclusive hand embroidered styles, available with limited
distribution to footwear retailers Canada-wide.
ABOUT PIKOLINOS & THE MAASAI PROJECT
Pikolinos was founded in 1984 by its current president Juan Peran Ramos.
The main idea behind the company's creation was to create unique shoes
by developing products with innovative designs and of an outstanding
quality. Pikolinos is present in about 60 countries worldwide and has
over 20 official stores and over 8000 points of sale around the world.
Pikolinos is currently considered an exemplary company in the footwear
sector. In 2007 Grupo Pikolinos created the non-profit Juan Peran
Foundation. Through this organization Grupo Pikolinos aims to provide
more opportunities and to encourage help and cooperation through
social, cultural and sport development projects.
Learn more about Pikolinos at www.pikolinos.com
Experience Maasai: http://www.youtube.com/watch?v=O-rnxMco0X8
ABOUT ESTRADA FOOTWEAR
Estrada Footwear has built an impressive portfolio of well-known and
emerging footwear brands. With over 500 points of sale in Canada, the
group continues to successfully launch, distribute, market, grow and
nurture brands in the Canadian marketplace.
Estrada is fueled by an acute passion for footwear, innovativeness, and
a strong service oriented mind-frame. Its brands are truly unique; each
having design features and a high quality workmanship which reflects
the country where the shoe is designed.
Image with caption: "The Spring/Summer 2013 campaign was captured on location in Kenya, with its Pikolinos Maasai Project brand ambassador, Olivia Palermo. (CNW Group/Estrada Footwear)". Image available at: http://photos.newswire.ca/images/download/20130220_C6847_PHOTO_EN_23890.jpg
SOURCE: Estrada Footwear
For further information:
Anaelle Stephanie, Media relations