Receives Award at the Small Agency Conference in New Orleans
NEW YORK, NY, July 16 /CNW/ - MDC Partners announced today that their agency, mono, was recognized by Advertising Age as one of the best small agencies in the country. Last night, at Advertising Age's Small Agency Conference, mono was named winner in the category of agencies with 11-75 employees. The agency was recognized for the breadth of its creative and digital work, from its successful campaign for Mrs. Meyers Clean Day to the acclaimed Real Good Chair Experiment campaign in partnership with Blu Dot last fall. Over the course of two days last November, mono placed 25 of Blu Dot's Real Good Chairs on curbs throughout New York City, free for the taking, and then followed them electronically with Twitter, GPS and other media, eventually telling the story of where they landed with a documentary film. The award is the latest in a string of successes for the Minneapolis agency. Mono recently won the bronze Cyber Lions award at the prestigious Cannes Lions International Advertising Festival in Cannes, France, for the Real Good Chair Experiment campaign, as well as top honors for the Best Magazine Ad Campaign award at the Kelly Awards in New York.
Located in Minneapolis, mono was founded in 2004 by Jim Scott, Michael Hart and Chris Lange. The agency is based around the belief that simpler is better, and operates around the philosophy that the brands and companies that are single-minded with their voice yet multi-faceted and innovative with their communications, will be the big winners in this new, hyper-competitive, growingly complex business landscape. Mono's open, agnostic, real-time creative process enables them to create multi-disciplined, innovative work on a variety of platforms for their clients, which include: Apple, Herman Miller, Mrs. Meyer's Clean Day, Rolaids, Harvard Business School, Nice Ride MN, General Mills, Sesame Street, and Blu Dot.
"We are thrilled to have been recognized for our work by Advertising Age," said Jim Scott. "All of us at mono are completely dedicated to redefining the agency model of the future and combining creativity and cutting edge technology across multi platforms. To be honored in this manner by our peers is a true validation, and a reflection on where our industry as a whole is moving. We plan to stay in the forefront of this movement and continue to offer our clients new and creative ways to connect with consumers."
"MDC Partners is incredibly proud of the prestigious recognition that mono has received from Advertising Age and their panel of industry thought leaders. The team at mono has done an extraordinary job delivering strategically innovative and highly creative work to their blue chip clients. The fact that they have been honored by their peers is a true testament to their brilliance and creative thinking. They reinforce MDC's reputation as 'The Place Where Great Talent Lives," said Miles Nadal, Chairman and CEO, MDC Partners.
About MDC Partners Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." MDC Partners' Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties which may cause the actual results or objectives to be materially different from those expressed or implied by such forward-looking statements. Such risk factors include, among other things, the Company's financial performance; risks associated with the effects of economic downturns; ability to attract and retain key clients; ongoing compliance with debt agreements and MDC's ability to satisfy contingent payment obligations when due; and other risk factors set forth in the Company's Form 10-K for its fiscal year ended December 31, 2009 and subsequent SEC filings.
SOURCE MDC Partners Inc.
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