OAKVILLE, ON, Jan. 13, 2014 /CNW/ - Canadian First Financial Group Inc.
("Canadian First Financial") announced today that MonCana Bank of
Canada ("MonCana Bank") is renamed "CFF Bank." Customers and partners
are being introduced to the new name and brand through various points
of communication, including the new bank website at www.cffbank.ca.
"Renaming MonCana Bank to CFF Bank is the next step for Canadian First
Financial Group and the new type of financial organization we are
bringing to Canadians," said Peter Vukanovich, president and CEO,
Canadian First Financial. "CFF Bank will deliver one-stop shopping
convenience to Canadians. Today's official unveiling of the CFF brand,
logo and website marks the next step in our emergence as an important
alternative for financial solutions for our Canadian customers. We are
excited to continue to build the CFF brand in Canada."
The former MonCana Bank of Canada was acquired by Canadian First
Financial last year and over 7,000 MonCana Bank customers and over
2,000 mortgage and deposit brokers were welcomed to Canadian First
Financial in October 2013.
About Canadian First Financial
Canadian First Financial partners with top financial service
professionals by promoting community based owner-managed financial
centres. Our mission is to change the way Canadians think about
banking. We believe that Canadians deserve the best advice and the
choice of dealing with their trusted mortgage, wealth management or
insurance professional for all of their banking and financial needs. We
are committed to empowering our network of financial services
professionals with the ability to do more for their customers while
creating a more valuable and sustainable business for themselves.
Canadian First Financial has assembled an accomplished and
distinguished leadership team and board of directors with extensive
financial services and technology experience.
For more information about our people and our vision, please visit our
website at http://www.canadianfirst.com.
Note to Editors: This news release contains forward-looking statements that relate to
Canadian First's current expectations and view of future events.
Image with caption: "(CNW Group/Canadian First Financial Holdings Limited)". Image available at: http://photos.newswire.ca/images/download/20140113_C8342_PHOTO_EN_35478.jpg
SOURCE: Canadian First Financial Holdings Limited
For further information:
Shawna Rossi, StrategyCorp, 416-864-7112 x2251
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