LIVING WELL invites moms to share their funny, sentimental and most
memorable moments for a chance to win $5,000 cash
TORONTO, Oct 12 /CNW/ - Ever dealt with an epic tantrum over Hallowe'en
candy at the grocery store? Gone a deep shade of red after an
inappropriately timed comment by your 4 year old in public? Or, how
about dealing with a horrendous hair disaster on your child, cut
suspiciously by her big sister? These are the types of mom moments
that can be heartwarming, or send you straight to a locked bathroom in
tears. To celebrate moments like these, motherhood and all its mayhem,
LIVING WELL has launched the LIVING WELL Mom Moments contest in the spirit of coping, relating and celebrating motherhood
To create some mom moments inspiration, LIVING WELL, an online resource
that connects Canadians to the experts and topics they need to know
about to live well every day, commissioned an Angus Reid Public Opinion
survey to discover some of the most memorable moments that make moms
laugh, cry, or scream. The results reveal that every mom can relate to
each other when it comes to moments like these.
"A mom's day is always full of unexpected twists and turns, and
especially when things get busy with upcoming holidays and after-school
activities, it's hard to take time to appreciate the little things,"
said Carly Cooper, a certified life coach for moms. "I always tell
moms to celebrate their successes - big and small - and embrace their
imperfections by letting the idea of a 'perfect mom' go. The LIVING
WELL Mom Moments contest really celebrates that and lets moms share
their experiences with others in a fun environment."
From October 12 to November 22, LIVING WELL "Mom Moment Ambassadors"
will introduce a new topic on www.LivingWell-MomMoments.ca each week. Moms can then submit a written or video entry for the
chance to win the $5,000 cash grand-prize or one of six weekly product
prize-packs from Johnson & Johnson Inc. with an approximate retail
value of $500. Family, friends, and of course fellow moms, are
encouraged to vote for their favorite entry each week, and the Mom
Moment Ambassadors will choose the grand prize winner at the end of the
To get the ball rolling, bloggers and Mom Moment Ambassadors, Meg Wismer
and Leigh Combrink of Me and Meg (MeAndMeg.com), are unveiling the first of six weekly topics. Catherine Connors of Her Bad Mother (HerBadMother.com) and Maria Stanley of Bored Mommy Blog (BoredMommyBlog.com) will also act as Mom Moment Ambassadors and announce subsequent weekly
topics. Canadians moms are invited to join in on the conversation and
post their own entry on www.LivingWell-MomMoments.ca
"It's our philosophy that through the ups and downs of the craziness
that motherhood throws at us, sometimes all we can do is pause, take a
breath, and laugh," said Leigh Combrink. "As sisters, and moms who
blog, we share our mom moments every day with our readers, and we're
looking forward to hearing what other moms have to share too."
My child said WHAT?!
From dealing with public tantrums to, ahem, getting 'caught in the act'
with their partner, the LIVING WELL survey results show just how much
moms have in common when it comes to moments they'll never forget. Here
are some of the highlights:
Getting busy with it - Twenty-one per cent of moms surveyed have been caught by their children
getting "busy" with their partner. How did they react? Almost half have
subtly paused and told their child to go back to bed, while a third
would say they are just "hugging."
Rock to hide under, anyone? - Of the most embarrassing things their kids have done in public, 28 per
cent cite having a full-blown public tantrum as being the most
embarrassing, followed by 16 per cent who say it was their child
spilling a secret and 12 per cent who recall it was witnessing their
child inadvertently saying something offensive to a stranger.
Little White Lies - Approximately 35 per cent of moms admit they've lied to their child as a
way to get out of a commitment, while nearly one-third say they have
secretly read their child's diary or snooped in their room. More than a
quarter of moms admit to temporarily "misplacing" their child in
From July 8th to July 12th, 2010, Angus Reid Public Opinion conducted an online survey among a
sample of 1,006 Canadian mothers who are Angus Reid Forum panel members
and that have children between the ages of 1-18. The full dataset has
been statistically weighted by region to ensure a representative
sample. The margin of error is ±3.1%, 19 times out of 20. Discrepancies
in or between totals are due to rounding.
About LIVING WELL
LIVING WELL is a program that connects its members to who and what they
need to know to live well every day, throughout their day. Through LIVINGWELL.CA, LIVING WELL members are the first to learn about, try and provide
feedback about new Johnson & Johnson Inc. and its affiliates' products,
and receive significant savings on the products that are a part of
their everyday lives. The website is a daily resource for LIVING WELL
members, helping them understand matters affecting their family's
health and well being with information and resources focused on their
daily routines and specific health needs. For more information, visit www.LivingWell.ca.
About the LIVING WELL Mom Moments Contest
No purchase is necessary. Contest opens on October 12, 2010 for
participants of the age of majority or older in their province or
territory of residence within Canada, excluding Quebec. Sponsors,
agencies, their employees and the individuals with whom they reside are
ineligible to participate. There is one cash Grand Prize of $5,000CDN
to be won and six weekly prizes of product packages valued at $500CDN
each. Must complete a skill-testing question to claim a prize. Odds of
winning are dependent on the number and caliber of entries received.
For more contest details and complete rules and regulations, visit www.LivingWell-MomMoments.ca
SOURCE Johnson & Johnson
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