Unlimited, no-contract carrier claims victory for consumers; judge rules
in favour of TV commercial about wireless industry practices
TORONTO, Dec. 19, 2012 /CNW/ - Mobilicity today declared a colossal
victory for Canadian wireless consumers after the British Columbia
Supreme Court dismissed an interlocutory injunction application by
Telus to take a Mobilicity television commercial off the air.
"Today is a big day for wireless consumers and continued competition in
Canada," said Mobilicity President and Chief Operating Officer Stewart
Lyons. "We are happy with the Court's ruling and that Canadian wireless
consumers are still free to engage in a dialogue with each other about
the many challenges facing Canadian wireless consumers - that's what
our TV commercial is all about."
Lyons said that he regarded Telus' claim as "a ridiculous bullying
tactic and an unnecessary distraction during our busy holiday season. I
hope now that Telus will focus on its business and improving customer
service as opposed to trying to intimidate a smaller competitor."
The timing of today's news is especially relevant as the Canadian
Radio-television and Telecommunications Commission's (CRTC) is
currently consulting Canadians about its proposed mandatory federal
wireless code of conduct. The public hearing is scheduled to be held
at the end of January 2013.
But unless the Code stipulates that it applies to existing contracts (as
well as contracts signed after the effective date of the Code),
consumers who enter into long-term contracts during the holiday season
may find themselves without recourse.
"Our TV commercial encourages consumers to take a closer look at all the
plans available over the holidays," said Lyons. "This is what I feel
consumers should do. Because if the CRTC Code fails to apply to
existing contracts, consumers who sign today may be out of luck."
Lyons added, "I've read many of the CRTC submissions by individual
Canadians and I am confident the CRTC Code will address most of their
concerns. My biggest question is: When will Canadians be able to
benefit from the provisions of the Code? Will consumers who are already
locked-into a contract benefit right away; or will they have to wait
two or three years?"
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the
cost of wireless with unlimited talk, text and data plans, affordable
North American coverage, plus popular handsets and smartphones -
without locking customers into contracts or charging extra or hidden
fees. Everything Mobilicity does adds up to a better wireless
experience, not an expensive one. NOW THAT'S SMART.
Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE
Wireless), the company is led by Obelysk, a diversified Canadian
holding company, and Quadrangle Capital Partners, a global investor in
the telecommunications and media sectors. Mobilicity was named one of
Canada's Top 25 Up and Coming Information & Communication Technology
start-ups in 2010 by the Branham Group Inc. Further information about
Mobilicity can be found at www.mobilicity.ca.
For further information:
For more information or interviews, please contact:
Sheryl Steinberg, Director, Corporate Affairs
Michelle Fabbro, Specialist, Corporate Affairs