M&M'S® Sixth Character to be Revealed to Canadians!

Ms. Brown Steps into the Spotlight after Seven Decades of Working Behind-the-Scenes

TORONTO, Jan. 17, 2012 /CNW/ - Today, Mars Canada Inc.'s Chocolate Division is thrilled to announce that the sixth M&M'S® character, Ms. Brown, will be revealing herself to Canadians in a few short weeks. Canadian M&M'S® fans will finally have the chance to meet this one-and-only Ms. Brown as she makes her way to Canada!

Like all of her fellow M&M'S® spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.  Her unmatched knowledge of milk chocolate vaulted her to the position of Chief Chocolate Officer at Mars Inc. - a position she's excelled in for seventy years - helping make M&M'S® brand one of the most popular chocolate candies in the world.

Following the successful launch of products like M&M'S® Pretzel Chocolate Candies, as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M'S® candies are absolutely irresistible.

"We are extremely excited to be introducing Ms. Brown to Canada," says Chantal Templeton, Brand Director, M&M'S®, Mars Canada Inc. "Her experience and knowledge of M&M'S® milk chocolate candies is unparalleled and Canadians will have the chance to enjoy her as much as we do once she is revealed to the Great White North."

Canadian fans will have the unique opportunity to watch Ms. Brown be revealed for the first time during live events streamed on Facebook at www.facebook.com/mmscanada. The makers of M&M'S® will unveil her first-ever images during special events being held at The Grove in Los Angeles, as well as M&M'S® World in New York City on Monday, January 30, 2012, at 3:00 p.m. ET.

M&M'S® Brand Character Reveals Herself in Canadian Ad
Following the live reveal event, Ms. Brown plans to stay in the national spotlight and will kick things off when she is featured in an exciting new television ad that showcases her character. Canadians will be given an exclusive sneak peak of this ad on www.facebook.com/mmscanada and will see it when it officially hits airwaves on February 6. Throughout 2012, Ms. Brown will continue to make appearances in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.

To learn more about Ms. Brown, visit www.facebook.com/mmscanada  or follow the M&M'S® spokecandies on Twitter at www.twitter.com/mmscanada.

About the M&M'S® Brand
The makers of M&M'S® have been producing colourful chocolate fun since 1941. There are more than eight permanent varieties of M&M'S® Chocolate Candies, in addition to Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine's Day.  Customers seem to be most passionate about the color found in each bag of M&M'S® Chocolate Candies.  Existing product lines include: M&M'S® Milk Chocolate Candies, M&M'S® Dark Chocolate Candies, M&M'S® Peanut Chocolate Candies, M&M'S® Dark Chocolate Peanut Candies, M&M'S® Almond Chocolate Candies, M&M'S® Peanut Butter Chocolate Candies, M&M'S® Chocolate Mini Baking Bits, MY M&M'S® Milk Chocolate Candies, M&M'S MINIS® Milk Chocolate Candies and new M&M'S® Pretzel Chocolate Candies.  For more information, please visit: www.mms.com.

About Mars Canada Inc.
Mars Canada Inc. is a division of Mars Incorporated, a private family-owned company founded in 1911 that employs 70,000 associates at more than 300 sites in 75 countries generating revenues of over $30 billion annually. Headquartered in Bolton, Ontario, Mars Canada employs more than 750 associates at 3 sites, including 3 manufacturing facilities. The company owns some of the world's leading brands, including UNCLE BEN'S® Rice, MARS®, M&M'S®, SNICKERS®, TWIX,  DOVE®, MALTESERS®, chocolate products, PEDIGREE®, CESAR®, WHISKAS® and NATURAL DEFENSETM petcare products.

®/TM Trademarks. © Mars Canada Inc., 2012.

Image with caption: "M&M'S® announces sixth spokescandy - a first look at Ms. Brown. (CNW Group/Mars Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120117_C4451_PHOTO_EN_8981.jpg

SOURCE Mars Canada Inc.

For further information:

Sabrina Ramlall
Fleishman-Hillard Canada
416-645-8207
sabrina.ramlall@fleishman.ca


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