TORONTO, June 17, 2014 /CNW/ - With an under-utilized downtown laneway
as their canvas, Canadian artists Alexa Hatanaka and Patrick Thompson
will be creating a building-sized mural in Downtown Yonge this week as
part of the annual NXNE music festival.
But it's not just any canvas.
The back of the Mirvish Theatre provides both the space and the
inspiration for the mural, located where the theatre's stage door opens
onto O'Keefe Lane, adjacent to Yonge Dundas Square.
An innovative collaboration between NXNE and the Downtown Yonge Business
Improvement Area (DYBIA), the mural project aims to showcase
opportunities for using laneways in a more inclusive and evocative way.
"With more than 1.5km of laneways in the Downtown Yonge neighbourhood,
finding creative uses for these spaces is a key part of our mandate,"
says DYBIA executive director Mark Garner.
Laneways have traditionally been overlooked not only by festivals and
events, but even the businesses that back onto them.
"We aim to change the perception that laneways are simply disused back
alleys, but rather form part of an inclusive and vibrant downtown
experience," he adds.
NXNE, along with creative partner agency Hermann & Audrey, is already
focused on transforming the pedestrian experience in Toronto,
revitalizing lost space and bringing life to alleyways using murals
throughout the city.
Mirvish Productions is not only pleased to be part of this year's NXNE
celebrations, but also to be working with the business community and
the talented young mural artists.
"And we are especially pleased to be taking a pivotal first step towards
re-making and revitalizing O'Keefe Lane, something that will grow into
a complete transformation in years to come," says general manager Jim
Perhaps most importantly, adds Garner, the mural project is a catalyst
not only for a greater focus on laneway revitalization, but also for
stronger community collaborations.
The NXNE music festival runs in Toronto from June 13 to June 22, 2014.
Painting of the O'Keefe Lane mural projects kicks off on June 16, 2014.
SOURCE: Downtown Yonge Business Improvement Area
For further information:
Executive Director & Chief Staff Officer
Downtown Yonge B.I.A.
Phone: 416-597-0255 x225