This milestone cements Mini TFO as the premier destination online for French-language educational
content for preschool children
TFO is a leader in French-programming on social media platforms for all
TORONTO, Dec. 26, 2012 /CNW/ - Groupe Média TFO's Mini TFO YouTube channel (youtube.com/user/MiniTFO) received its millionth viewing today. This French-language online
channel presents short, entertaining, educational videos for
preschoolers, including series of short programs that are also
broadcast on TFO television and posted on the Mini TFO Web site.
"We are so thrilled to have been embraced by families in Ontario and
across Canada searching for fun and educational online content in
French", says Pascal Arseneau, Chief Marketing Officer for Groupe Média
TFO. "Mini TFO now stands among global brands as a leading online family destination."
The number of views on TFO's overall YouTube channels has also
skyrocketed this fall: TFO's YouTube channels have attracted more than
2.2 million views and these numbers just keep on growing. On its own, Mini TFO Youtube channel has registered a record growth of 167% between the fall
of 2011 and 2012.
Marie Masse, Groupe Média TFO's Managing Director of Web/TV Content,
adds, "It was important for Groupe Média TFO to offer parents a
reliable, unique destination where they could choose online content in
French for their children. One of the big advantages of the Mini TFO YouTube channel is its mobility: kids can view this content on a
computer, or a tablet, or a smart phone."
According to Russ Crupnick, Senior Vice President, Industry Analysis,
The NPD Group: "Kids are using tablets to game, watch movies and TV shows, read books and listen to music—even
occasionally for taking pictures—so they have embraced the utility of
these devices quite rapidly."
Groupe Média TFO will continue to develop and distribute more and more
media content that can be viewed on mobile devices as well as on the
Web and on TV.
All of Groupe Média TFO's YouTube channels can be found at http://www.youtube.com/user/TFOCanada.
About Groupe Média TFO
Groupe Média TFO produces and distributes award-winning French-language
educational and cultural media content along with supporting content to
meet the needs and aspirations of its target clientele. Groupe Média
TFO thus contributes to the civic and cultural development of Ontario's
Francophone community and makes its content available on a large number
of media platforms. Based in Toronto, TFO is the largest producer and
distributor of French-language educational products in Canada.
SOURCE: GroupeMédia TFO
For further information:
For media inquiries:
Chief Marketing Officer,
Groupe Média TFO
416 557 5416