- Alberta's first gluten-free beer, Lazy Mutt Gluten Free, released
- Government eyes tax changes to affect small & medium-sized brewers
CALGARY, Oct. 10, 2012 /CNW/ - Despite rumours of upheaval in the
provincial beer market, Albertans looking for a locally-made, and great
tasting, gluten-free beer can toast the release of Lazy Mutt Gluten
Free, now rolling off the bottling line at the Minhas Micro Brewery in
northeast Calgary. It will be available on site at the Minhas Micro
Brewery, exported for sale in the U.S. and available in liquor stores
across the province starting early next week.
Lazy Mutt Gluten Free was created with Alberta ingredients and Alberta
employees to offer a barley-and-wheat-free lager to persons with Celiac
Disease and other health-conscious consumers — one of the food
industry's fastest-growing demographics.
"It's great news. We're all looking for the same thing: good gluten-free
options," says Kathy Collier, program coordinator of the Canadian
Celiac Association's Calgary chapter.
Lazy Mutt Gluten Free is more affordable than imported alternatives, in
part due to the Government of Alberta's innovative graduated tax
mark-up rates for small and medium-sized brewers. This system helped
make the Minhas Micro Brewery become reality after a decade of planning
and 18 months of construction. Minhas Micro Brewery now employs 75
Albertans dedicated to creating, producing and marketing quality craft
beer at affordable prices.
The markup system was implemented in 2002 to help encourage diversity in
a market where more than 80% of beer sales are still dominated by two
multinational corporations. Recent reports suggest new rules will be
drafted — for the ninth time in ten years.
"If the rumoured changes are executed, it could have a severely negative
impact in terms of our ability to compete with the duopoly, employ
Albertans and offer consumers choice. We believe that's exactly what
the 'big boys' want," says company president Ravinder Minhas.
Minhas notes all beer drinkers benefit from the current plan, as the
current system creates price competition and selection.
"We hate to think those small brewers might be financially penalized in
Alberta and that prices in all beer categories could rise," says
SOURCE: Minhas Micro Brewery
For further information:
Ravinder Minhas, President - (403)875.3535 Ravinder@MinhasBrewery.com