Tetra Pak Educates Moms about Shelf Safe Milk
TORONTO, Nov. 13, 2012 /CNW/ - Just because busy families are often on
the go, they don't have to sacrifice nutrition. Thanks to Tetra Pak
cartons, milk has officially been unleashed in Canada! With milk packaged in the same shelf safe cartons as juice
boxes and not requiring refrigeration until they are opened, Moms can
take milk anytime, anywhere. It's the same nutrient-rich Grade A fluid
milk - but packaged for convenience.
How is this possible? The milk is flash-heated at higher temperatures
(ultra-pasteurization) to eliminate bacteria and then put into shelf
safe cartons, which protect the milk from air, light and contaminants.
It's the most popular way to drink milk in Europe and many countries,
staying safe on the shelf without preservatives until it is ready to
chill and drink.
Dairy and calcium intakes tend to be inadequate in most four- to
18-year-olds. A carton (200 ml.) of shelf safe milk has 8 grams of
protein and 9 essential nutrients - calcium, Vitamins A, D and B12, potassium, phosphorus, magnesium, riboflavin, niacin and zinc - nearly
half of the daily recommended vitamins. "Milk Unleashed lets moms provide real milk to their children, even without
refrigeration. Freeze or chill the eco-friendly cartons and toss in
lunchboxes, picnic baskets, diaper bags, beach coolers and sports
bags. If you take along more than you drink, it won't go to waste.
Just put it back in the pantry for the next time," explained Carla
Fantoni, Tetra Pak spokesperson and mom of two.
A few tips from the Milk Unleashed website for getting kids to drink
Stock the refrigerator (and pantry) with flavoured and white milk in
single serving cartons for a healthy snack on the go.
Put it in kids' lunchboxes. If it's there, they will be more likely to
Try offering flavoured milk. It has the same nutrients and only a
little added sugar.
Be a role model. Kids will be more likely to want milk if they see you
The Milk Unleashed website is packed with information for moms on the go, ideas for
increasing milk in their families' diets, nutritional facts about milk,
plus promotions, contests and information about the various brands of
shelf safe milk and where to buy.Families can purchase large quantities
and store it safely in their pantry until they are ready to chill
before opening, if they choose. For more information, visit www.MilkUnleashed.ca or www.lelaitsanslimite.ca.
NOTE: Photos available upon request
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions
company. Working closely with our customers and suppliers, we provide
safe, innovative and environmentally sound products that each day meet
the needs of hundreds of millions of people in more than 170
countries around the world. With almost 22,000 employees based in
over 85 countries, we believe in responsible industry leadership and a
sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™,"
reflects our vision to make food safe and available, everywhere. www.tetrapak.ca.
Image with caption: "MILK UNLEASHED. WHOLESOME GOODNESS. ANYTIME, ANYWHERE. Learn more at facebook.com/milkunleashed (CNW Group/Phelps) (CNW Group/Milk Unleased)". Image available at: http://photos.newswire.ca/images/download/20121113_C7339_PHOTO_EN_20536.jpg
SOURCE: Milk Unleashed
For further information:
Janette Rizk, ext 164, firstname.lastname@example.org
Judy Lynes, ext 124, email@example.com