Hiring of 12-Year Sony Pictures Entertainment Veteran Reflects Continued Worldwide Growth of Lionsgate's Motion Picture Operations
SANTA MONICA, Calif. and VANCOUVER, British Columbia, March 10, 2016 /CNW/ -- Reflecting the continued globalization of the Company's motion picture business, Michael Fisk has been named Executive Vice President of International Marketing for Lionsgate (NYSE: LGF), a premier next generation global content leader, the Company announced today. He becomes a key member of the worldwide marketing and international theatrical groups.
Mr. Fisk is a 12-year veteran of Sony Pictures where he spearheaded international marketing campaigns of global blockbusters including the James Bond films Spectre, Skyfall and Casino Royale, Insidious, the Resident Evil franchise and the animated hits Hotel Transylvania and The Smurfs.
In this newly created position, Mr. Fisk will be responsible for developing international marketing strategies for all films released across Lionsgate's array of film labels. In conjunction with the international marketing team, he will work closely with international distributors in local markets and will provide creative direction and oversight for the local execution of global strategies.
"Michael has proven himself to be an adept strategist during his tenure at Sony, spearheading the international campaigns of films representing a wide array of genres and numerous blockbuster franchises," said Lionsgate Chief Brand Officer & President of Worldwide Marketing Tim Palen. "He has great talent relationships, a terrific grasp of the changing dynamics of the international landscape and valuable leadership experience in creating innovative digital campaigns, and he will be instrumental in ensuring the seamless integration of our domestic and international theatrical marketing initiatives."
"Our international theatrical business continues to grow by leaps and bounds, and Michael will be a key executive in helping us to move our international group forward," said Lionsgate Motion Picture Group Co-Chairs Patrick Wachsberger and Rob Friedman. "With a muscular upcoming line-up of blockbuster franchises, potential tent-poles, star-driven event films and targeted properties, we're delighted to have an executive dedicated to bringing our international marketing campaigns to the next level of performance around the world."
Prior to joining Lionsgate, Mr. Fisk served as Senior Vice President, International Marketing at Sony Pictures Entertainment, where he led the studio's international marketing, developed its strategy and guided marketing campaigns across more than 70 territories around the world. Mr. Fisk steered worldwide marketing efforts across multiple genres and was responsible for building the company's international digital marketing team. Prior to joining Sony Pictures, he worked for MGM and NBC Universal.
Mr. Fisk received his B.S. from the University of Notre Dame and an MBA in Marketing from the University of Southern California (USC).
Led by the blockbuster Hunger Games and Divergent franchises, the worldwide smash Now You See Me and international box office successes including Sicario, Lionsgate's international theatrical business has grossed more than $4 billion over the past four years.
The Company's upcoming slate includes such eagerly-anticipated films as Now You See Me 2, the follow-up to the 2013 worldwide blockbuster, the live action Power Rangers film, Allegiant & Ascendant, the next two films from the blockbuster Divergent franchise, the heroic action thriller Deepwater Horizon, John Wick 2, Patriots Day (in partnership with CBS Films), Francis Lawrence's action adventure film The Odyssey, Monopoly, the first film from Lionsgate's Hasbro relationship, and the epic fantasy The Kingkiller Chronicle.
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. The Company has nearly 80 television shows on 40 different networks spanning its primetime production, distribution and syndication businesses. These include the critically-acclaimed hit series Orange is the New Black, the multiple Emmy Award-winning drama Mad Men, the hit broadcast network series Nashville, the syndication successes The Wendy Williams Show and Celebrity Name Game (with FremantleMedia), the breakout series The Royals and the Golden Globe-nominated dramedy Casual.
Its feature film business has been fueled by such successes as the blockbuster Hunger Games franchise, the first two installments of the Divergent franchise, Sicario, The Age of Adaline, CBS/Lionsgate's The DUFF, John Wick, Now You See Me, Roadside Attractions' Love & Mercy and Mr. Holmes, Lionsgate/Codeblack Films' Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
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