Meuble2Go launches one of Quebec's biggest online furniture portals and opens a new concept boutique in Montreal's Mile End neighbourhood

MONTREAL, July 9, 2015 /CNW Telbec/ - Meuble2Go is making an online shift with the launch of, one of Quebec's largest online furniture portals featuring more than 2,000 products. About 40% of its inventory is made up of furniture made right here in Quebec, and – as a distinctive element – merchandise is always delivered for free in Quebec, Ontario and Atlantic Canada. To inspire its customers, Meuble2Go has also opened a 2,000-square-foot concept boutique in the heart of the Mile End district of Montreal, complete with product samples, or items, a sleep laboratory and even a coffee bar.

A new must-see destination for deco enthusiasts

The site offers a wide variety of furniture, mattresses and accessories and a vast repertoire of different styles. The site features plenty of photos in order to provide a user-friendly online shopping experience. A chat line is always available to provide the human touch and answer customers' questions. Under the tag line "Fièrement d'ici," ("proudly local") the site focuses especially on furniture made in Quebec. As well, by minimizing the burdensome administrative processes involved in inventory management, is able to provide free shipping – the only merchant in Quebec to do so!

"The furniture market is very traditional, even old-school, with salespeople on commission," says young entrepreneur Vincent Gagnon, who manages " aims to be a refreshing alternative. We want to put the power back in the customer's hands. Instead of a professional buyer deciding what merchandise will be offered in-store, the consumer decides, by having access to the broadest possible range of products."

As for the concept boutique, its offers deco accessories with constantly renewed inventory. The sleep lab, called DormoLAB, helps each customer pick the perfect mattress with a quick test that assesses age, weight, height, body aches and pressure points. offers mid-range furniture at affordable prices. Starting this fall, a workshop section will feature high-end products made by local artisans. This platform, showcasing the latest trends, will serve as a display centre to highlight the work of creators from right here.

A new business model to capitalize on the growth of e-commerce

Retail expert entrepreneur Christian Gagnon, who among other things launched the first Meuble2Go specialized in destocking high-end furniture last fall, chose to hand over the reins and sell the company's assets to his 24-year-old son, Vincent. Vincent wanted to capitalize on the growing popularity of online shopping and target a new generation of consumers by totally revisiting the Meuble2Go business model. This is how the site was born, along with the concept boutique that has hung out its shingle in a bustling area two doors down from Frank & Oak clothing store.

"Although there are three million online shoppers a year and $6 billion spent on e-commerce in Quebec, unfortunately 60% of purchases are made from websites outside Quebec,"1 adds Vincent Gagnon. "With, I wanted to approach the furniture market from a new angle and make the most of online shopping opportunities, making the customer the focus of purchasing decisions and showcasing local products."




Furniture, mattress and interior decorating accessories store

Where – online
Meuble2Go – boutique
160 St-Viateur Street East, Door 107
Montreal, Quebec, H2T 1A8





Monday, Tuesday, Wednesday

10 a.m. to 6 p.m.

Thursday and Friday

10 a.m. to 9 p.m.

Saturday and Sunday

10 a.m. to 5 p.m.


1 E&B Data for RCEQ economic study and ICEQ from CEFRIO


SOURCE Meuble2Go

For further information: Valérie Gonzalo, 514 626-6976,

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