MONTREAL, March 13, 2014 /CNW Telbec/ - Six months after launching its digital ecosystem and continuing to
develop its web and mobile platforms, Metro today announces that it is
adding new features to metro.ca and to the My Metro app.
"Ever since we launched our digital ecosystem in September of 2013, we
have been attentive to comments from users in order to find ways to
make their life even simpler. Today we are proposing two major
innovations. First, as part of our My Healthy Plate with Metro program, the smiles identifying the good choices and the great choices
for each product category will now be posted on the metro.ca site and on the mobile app when users prepare their grocery list,
enabling them to see the selection of healthy products being offered to
them. Secondly, a new feature in the My Metro mobile app will enable
them to use their iPhonei to scan the bar codes of products that their pantry will soon be
running short of, and to automatically add them to the grocery list",
said Gino Plevano, Senior Director, Digital strategy and platforms for
The My Metro mobile app allows users to manage their purchases before,
during and after their trip to the grocery store. It enables them to
discover current promotions and personalized coupons from the metro&moi
program, consult the flyer for discounts, find the nearest store,
consult the weekly menu (based on the discounts found in the flyer),
prepare a grocery list and redeem coupons at the checkout.
The digital ecosystem developed by Metro is enjoying tremendous success.
As early as in October, only one month after the app was launched, the
number of downloads exceeded the goal that had been set for the first
three months. Since then, Metro has tripled those results. In fact, it
was the most downloaded app in the Food and Beverage category in the
App Storei in the weeks that followed its launch. Since that time, four versions of
the app have been implemented, each one introducing new features, and
are downloaded by over 70% of users.
The new Metro website is more user-friendly, more intuitive, richer,
better integrated and, most of all, more personalized. Users can
synchronize their grocery list with the My Metro app and in sharing
their metro.ca account, all family members can have access to the list. Users who are
also metro&moi members can use their iPhonei mobile digital device at the checkout as their metro&moi card and
redeem their personalized coupons. The My Metro app is offered free of
charge at the online App Storei store at AppStore.com/MyMetro.
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in
1947, is the only major Canadian food distribution company to have its
head office in Quebec. Along with its affiliates and franchisees, METRO
INC. employs in Quebec and Ontario over 65,000 people, whose mission is
to satisfy their customers every day and earn their-long term loyalty.
METRO INC. operates a network of almost 600 food stores under several
banners including Metro, Metro Plus, Super C and Food Basics, as well
as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics
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Image with caption: "Metro adds new features to its metro.ca site and to its mobile app (CNW Group/METRO INC.)". Image available at: http://photos.newswire.ca/images/download/20140313_C5047_PHOTO_EN_37911.jpg
SOURCE: METRO INC.
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