Mercier Samples within Reach on the iPad

MONTMAGNY, QC, May 26 /CNW Telbec/ - Just a few days before the iPad launch in Canada, Mercier Wood Flooring, in collaboration with its long-time partner iXmédia, has become the very first Canadian manufacturer to create an iPad app.

Using iPad advanced technology, Mercier presents high quality photographs highlighting the outstanding range of products. The Mercier application can literally illustrate right into your hands what the floor will look like once installed.

"This new technology will quickly become an essential sales tool." said Michel Collin, Director of Marketing for Mercier Wood Flooring. "The Mercier app can reproduce almost perfectly the hardwood floor; as if we had the sample boards right in front of us." According to Mathieu Ouellet, Executive Director and Strategic Advisor for iXmédia, "innovation does not lie as much in the iPad technology but in the ingenious opportunity for businesses to reach their customers."

This new application will be available for free on the Apps Store. Easy to use, the Mercier app is the ultimate tool when choosing a new design and is a substantial upgrade for all Merciers customers. The Mercier application can be downloaded at http://www.mercier-wood-flooring.com/ipad/.

    
    Founded in 1980 in Montmagny, Mercier Wood Flooring is a hardwood floor
    designer and manufacturer. By developing and mastering leading edge
    technological processes, Mercier Wood Flooring has acquired a reputation
    for excellence in Canada and throughout the world and is now recognized
    as one of the most innovative leaders in the industry.

    Founded in 1994, iXmédia remains true to its original mission: to
    innovate in the design and implementation of interactive solutions made
    possible by digital technology. For the intelligence of its strategic,
    creative and technological approaches, and its experienced team, iXmédia
    is now a respected studio and envied by many in the high-tech industry.
    

SOURCE PLANCHERS MERCIER

For further information: For further information: iXmédia: Mathieu Ouellet, Executive Director and Strategic Advisor, 1-866-654-3434 ext. 228; www.ixmedia.com; Mercier Wood Flooring: Michel Collin, Director of Marketing, 1-866-448-1785 ext. 233; www.mercierwoodflooring.com; High resolution images and technical details are available upon request at ipadmercier@ixmedia.com

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