TORONTO, March 3, 2014 /CNW/ - Mercedes-Benz Canada and its national
dealer network reported today that the company has delivered a grand
total of 2,328 Mercedes-Benz, Sprinter and smart vehicles throughout
February which translates into an overall gain of 5.3% for the month.
A total of 1,953 Mercedes-Benz passenger cars and luxury light trucks
were retailed in February. This represents a 14.7% year-to-date sales
increase with a total of 3,946 units delivered so far in 2014.
Passenger car sales totaled 1,009 units in February, and can be
attributed to strong CLA-Class and B-Class model sales along with a
particularly remarkable performance for the S-Class, up 204.5% compared
to last year. On the luxury light trucks side, a total of 944 units
were sold. This was fueled by M-Class deliveries growing by an
impressive 34.5% from last February.
The diesel take rate for luxury light trucks was 79.4% for the month,
while permanent all-wheel drive 4MATIC™ units accounted for 77% of
overall passenger car and light truck sales in February (excluding
smart reported a total of 95 vehicles sold in February, which equates to
a 58.3% increase when compared to the same time period last year.
A total of 280 Mercedes-Benz Sprinters were delivered throughout the
month, which is ahead 14.3% compared to February 2013.
The Mercedes-Benz Pre-Owned division reported 824 vehicles sold in
February. This helped bring year-to-date growth to 2.5%, with 1,623
Certified Pre-Owned units delivered in 2014.
"I am pleased that we have sustained our sales cadence in February
despite unforeseen logistical challenges due to the severe weather
conditions," said Tim A. Reuss, President and CEO of Mercedes-Benz
Canada. "With attractive sales offers, a highly compelling 2014 product
portfolio available in dealerships across Canada in greater numbers and
a retail network that is second to none, we have the tools and the
drive to maintain a steady momentum throughout this year's first
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the three brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario,
Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21
locations across Canada. Through a nationwide network of 12
Mercedes-Benz owned retail operations and 43 authorized dealerships,
Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever
reported for Mercedes-Benz Canada Inc.
SOURCE: Mercedes-Benz Canada Inc.
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