Mercedes-Benz Canada reports strong sales performance in February

TORONTO, March 3, 2014 /CNW/ - Mercedes-Benz Canada and its national dealer network reported today that the company has delivered a grand total of 2,328 Mercedes-Benz, Sprinter and smart vehicles throughout February which translates into an overall gain of 5.3% for the month.

A total of 1,953 Mercedes-Benz passenger cars and luxury light trucks were retailed in February. This represents a 14.7% year-to-date sales increase with a total of 3,946 units delivered so far in 2014.

Passenger car sales totaled 1,009 units in February, and can be attributed to strong CLA-Class and B-Class model sales along with a particularly remarkable performance for the S-Class, up 204.5% compared to last year. On the luxury light trucks side, a total of 944 units were sold. This was fueled by M-Class deliveries growing by an impressive 34.5% from last February.

The diesel take rate for luxury light trucks was 79.4% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 77% of overall passenger car and light truck sales in February (excluding smart).

smart reported a total of 95 vehicles sold in February, which equates to a 58.3% increase when compared to the same time period last year.

A total of 280 Mercedes-Benz Sprinters were delivered throughout the month, which is ahead 14.3% compared to February 2013.

The Mercedes-Benz Pre-Owned division reported 824 vehicles sold in February. This helped bring year-to-date growth to 2.5%, with 1,623 Certified Pre-Owned units delivered in 2014.

"I am pleased that we have sustained our sales cadence in February despite unforeseen logistical challenges due to the severe weather conditions," said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. "With attractive sales offers, a highly compelling 2014 product portfolio available in dealerships across Canada in greater numbers and a retail network that is second to none, we have the tools and the drive to maintain a steady momentum throughout this year's first trimester."

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.

SOURCE: Mercedes-Benz Canada Inc.

For further information:

JoAnne Caza  416-847-7550

Nathalie Gravel  416-847-7509

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