TORONTO, March 26, 2014 /CNW/ - President and CEO of Mercedes-Benz
Canada, Tim A. Reuss, was joined by members of the company's senior
management to help Gabriel Gennarelli, Dealer Principal of the future
retail facility, turn over the first shovelful of soil. This celebrated
the official inauguration of the brand new dealership in
The construction of this new retail sales facility will begin shortly on
a 3.9-acre site located off Highway 40 East at 12525 Metropolitain East
Boulevard. Scheduled to be fully operational by the end of this year,
the dealership will feature ample space over two floors, incorporating
two separate new and pre-owned vehicle showrooms of 12,500 sq ft each.
The facility will be able to stock more than 80 vehicles inside the
The 13,000 sq ft service area will house a total of 18 state-of-the-art
service bays, including 2 oversized bays designed to accommodate the
Mercedes-Benz Sprinter. In addition, a 10 vehicle customer reception
area will efficiently serve the needs of after-sales customers while a
generously appointed Mercedes-Benz lounge will provide them with a
comfortable and productive waiting environment.
The overall layout of the entire facility will follow the Auto Haus
design concept, featuring extensive use of glass to promote
transparency throughout the building. This building will also debut the
new Mercedes-Benz retail corporate identity where black coupled with
accents of silver, reminiscent of the three-pointed star, will replace
the blue colours traditionally seen in Mercedes-Benz stores.
Numerous environmental sustainability measures will be implemented in
the construction of this dealership. Mr. Gennarelli has opted to
utilize locally sourced materials made of a high percentage of recycled
materials. Special attention has also been given to help reduce the
heat island effect, and to maximize energy efficiencies.
"It is our great pleasure to welcome Gabriel Gennarelli to our dealer
network. We quickly realized that Mr. Gennarelli was truly motivated to
represent our brand in the east end of Montreal." said Tim A. Reuss,
President and CEO of Mercedes-Benz Canada. "Montreal has always been a
high priority in the growth strategy of Mercedes-Benz Canada, and we
are very glad that Gabriel and his team will expand our brand's reach
into this important market."
From his side, Mr. Gennarelli added, "We are extremely proud and
delighted to be joining the Mercedes-Benz dealer family in Canada. The
Mercedes-Benz brand is a symbol of prestige, performance and unwavering
customer dedication and we are committed to building a business with
the mission of exceeding customer expectations. We are confident that
our newly appointed staff, in collaboration with Mercedes-Benz Canada's
experienced team, will contribute to the continued success of the
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the three brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario,
Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21
locations across Canada. Through a nationwide network of 12
Mercedes-Benz owned retail operations and 43 authorized dealerships,
Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever
reported for Mercedes-Benz Canada Inc.
Image with caption: "L-R: Julien Pigeon, Eastern Region Manager, Mercedes-Benz Canada; Paul Gilroy, Director, Process Development, Network & Training, Mercedes-Benz Canada; Gabriel Gennarelli, President, Mercedes-Benz Montréal-Est; Tim A. Reuss, President & CEO, Mercedes-Benz Canada; Riccardo Gaiotti, Architect, Riccardo Gaiotti Architecte; Bruno Verenini, Architect, ARCOP Architecture; Gilles Déziel, Borough councilor/vice mayor, Pointe-aux-Trembles & Rivière-des-Prairies. (CNW Group/Mercedes-Benz Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140326_C7300_PHOTO_EN_38367.jpg
SOURCE: Mercedes-Benz Canada Inc.
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