Shedding light on online shopping habits in Quebec
MONTREAL, Aug. 18, 2016 /CNW Telbec/ - Contrary to popular belief, men lead the way when it comes to shopping … online shopping, that is! This was one of the findings of a Leger survey for National Bank. The survey, conducted on the Web between May 5 and 12, 2016, polled 1,200 Quebeckers aged 18 and older who had made at least one online purchase in the past year. It shed light on online shopping habits in the province, as well as debunking a number of myths about shopping habits, and revealing regional variations.
Highlights of the findings
"It's clear that online shopping is now well established among Quebeckers, and the credit cards offered by National Bank are better adapted than ever to this reality," said Pierre Dufour, vice-president, Card and Payment Solutions, at National Bank. "With our ECHO® Cashback card in particular, we can meet the needs of online shoppers: cash back on most online purchases and an easy process for redeeming cashback accessible online at all times on both tablets and smartphones, as soon as the amount reaches $25. It really is a product designed for the online shopping experience."
Debunking the myths
Similar—but different
While the results show that online shopping habits across Quebec are relatively similar, there are still regional differences.
National Bank's ECHO® Cashback MasterCard®
Available since April 2016, National Bank's2 ECHO® Cashback MasterCard® is particularly aimed at online shoppers. It provides cashback of up to 1.5%: 1% on all purchases, with no annual limit, plus an additional 0.5% on eligible grocery, fuel and online purchases. For a limited time, it is also offering 3% cashback in the above three categories for the first three months. Cardholders also receive "Zero Liability"3 protection from MasterCard® for the unauthorized use of their card for in-store and online purchases.
About the National Bank survey on online shopping habits
National Bank asked Leger to conduct a survey of 1,200 Quebeckers aged 18 and over who had made at least one online purchase in the past year. The survey was conducted on the Web between May 5 and 12, 2016.
About National Bank of Canada
With $221 billion in assets as at April 30, 2016, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. The Bank has close to 20,000 employees and is widely recognized as a top employer. The Bank's securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities at nbc.ca or via social media such as Facebook, LinkedIn and Twitter.
1 While the difference between this percentage (37%) and that for Quebec as a whole (32%) is not statistically significant, a trend was nonetheless observed.
2 Available pending credit approval by National Bank of Canada.
3 Some conditions and restrictions apply. Visit www.mastercard.ca for more information about MasterCard's commitment.
MasterCard® is a registered trademark of MasterCard International Inc. Authorized user: National Bank of Canada.
ECHO® is a registered trademark of National Bank of Canada.
SOURCE National Bank of Canada
Image with caption: "Online Shopping Habits Across Quebec (CNW Group/National Bank of Canada)". Image available at: http://photos.newswire.ca/images/download/20160818_C1549_PHOTO_EN_754790.jpg
Image with caption: "Online Shopper in the Montreal Region (CNW Group/National Bank of Canada)". Image available at: http://photos.newswire.ca/images/download/20160818_C1549_PHOTO_EN_754792.jpg
Jean-Alexandre D'Etcheverry, NATIONAL Public Relations, 514-843-2369, [email protected]
Founded in 1859, National Bank of Canada offers financial services to individuals, businesses, institutional clients and governments across Canada. We are one of Canada’s six systemically important banks and among the most profitable banks on a global basis by return on...
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