Members can tune in, sync up and get down with DRM-free music from Virgin
Mobile

DRM-Free music that syncs with your existing media player now available on all BlackBerry(R) smartphones from Virgin Mobile

TORONTO, May 18 /CNW/ - Beginning today, Virgin Mobile Members can get even more access to great music on their BlackBerry(R) smartphones with the new exclusive Virgin Mobile Live app.

Virgin Mobile Live, powered by PushLife(TM), brings your music alive on your phone. Now Members can sync and manage their desktop media library on their Virgin Mobile phone, buy high quality DRM-free music and become immersed in their favourite artists. With thousands of the latest full-length tracks and full albums available from just $0.79 per track, Virgin Mobile Live is the new one-stop shop for music-loving Members rocking BlackBerry smartphones.

"The new Virgin Mobile Live gives Members the power to scope out new music, buy it instantly no matter where they are and then easily sync it up with their music library when they get home," said Robert Blumenthal, President, Virgin Mobile Canada. "We're so excited about this new app that we're also giving all of our Members a download of Lady Gaga's latest album at no charge to get them started. Match that with all of the other Members benefits we're announcing today and you have access to the hottest app, on the hottest network, with the best deals. It's a win-win."

"Mobile users have been waiting for an easy way to play and manage their music on their phone," says Ray Reddy, Founder & CEO of PushLife. "With Virgin Mobile Live, powered by PushLife, users can play and organize their music library, share favourites with friends, explore artist bios and photos, and purchase new songs and ringtones - all from their phone, while keeping their desktop library synchronized."

Full details on the new Virgin Mobile Live application can be found at www.virginmobile.ca.

More Awesome Stuff!

Also available from Virgin Mobile starting today are a ton of great new services that Members can access right from their mobile phones:

    
    -  There's an app for Members - Our new Members Lounge iPhone app gets
       you hooked up with all of your account details and the latest news on
       Member benefits.
    -  Get super social - The new Blackberry Social plan gets your BlackBerry
       hooked up to your fave social networks and instant messaging for just
       $15 a month.
    -  Don't miss an episode! - Streaming TV and Video Clips from MuchMusic,
       MTV, The Comedy Network, NHL Mobile and more.
    

About Virgin Mobile Canada

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's mission is to be Canada's most loved mobile company with the hottest phones and plans on the hottest network. Its plans with extra for no extra make it easy for Members to find the perfect plan for them to connect to e-mail, social networks, texting and GPS navigation with the smartest phones and mobile Internet products. Virgin Mobile Members also get access to the hottest events, global roaming and the best customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile "Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row"(1) and it has ranked Virgin Mobile "Highest in Customer Satisfaction With Postpaid Wireless Service"(2). 91% of customers would also recommend Virgin Mobile to a friend.

Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

About PushLife Inc.

PushLife, founded in 2008, is a Toronto-based mobile application and managed service platform provider. PushLife engages users by integrating their media library, Mobile Operator content and interactive promotions into its immersive mobile entertainment application across all media-capable feature and smart phones. The PushLife Mobile Entertainment Platform supports the customer's desire to play, organize, share and purchase DRM-free music, videos, ringtones and wallpapers while on-the-go and easily publish back to their desktop media library. More details on PushLife's platform and products are available at www.pushlife.com.

    
    ----------------------------
    (1) J.D. Power and Associates 2005-2009 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 15,207 total responses from
        consumers with prepaid wireless service, measuring 5 wireless service
        providers. Proprietary study results are based on experiences and
        perceptions of consumers surveyed in October 2009. www.jdpower.com
    (2) J.D. Power and Associates 2005-2009 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 15,207 total responses from
        consumers with postpaid wireless service, measuring 9 wireless
        service providers. Proprietary study results are based on experiences
        and perceptions of consumers surveyed in October 2009.
        www.jdpower.com
    

SOURCE Virgin Mobile Canada

For further information: For further information: Kayla Rochkin, Hill & Knowlton Canada, (416) 413-4767, kayla.rochkin@hillandknowlton.ca; Jodi Echakowitz, Echo Communications, T: (905) 709-9600, E: jodi@echo-communications.com

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Virgin Mobile Canada

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