MONTREAL and NEW YORK, Feb. 16, 2014 /CNW Telbec/ - MEGA Brands Inc. and
Ubisoft today announced a global partnership to create a new line of
collector construction sets based on the critically acclaimed
Assassin's Creed entertainment franchise.
Known for innovative gameplay, intriguing historical settings,
compelling narratives and charismatic characters, more than 73 million
Assassin's Creed games have been sold worldwide since its debut in
The MEGA BLOKS Assassin's Creed Collector Construction Sets will add to
the award winning Mega Bloks collectors' series, which already features
some of the worlds' top video game franchises.
"We are thrilled to partner with Ubisoft and look forward to launching
the Assassin's Creed Collector Construction Sets later this year", said
Vic Bertrand, Chief Innovation Officer of MEGA Brands. "The millions of
fans of the game will love the attention to detail and authenticity of
the micro action figures and builds in this collection."
"Working with a partner like MEGA Brands allows us to bring new
experiences to loyal fans of Assassin's Creed and introduce it to new
audiences," said Olivier Ernst, Senior Managing Director Canada & Latin
America, Ubisoft Entertainment - Canada. "This collection captures the
spirit of Assassin's Creed bringing to life the characters and rich
historical settings in a fun way."
For updates on the MEGA BLOKS Assassin's Creed Collectors series launch,
please visit blog.megabloks.com and facebook.com/megablokscollectors.
About MEGA Brands
MEGA Brands (TSX: MB) is a trusted family of leading global brands in
construction toys, games & puzzles, arts & crafts and stationery. They
offer engaging creative experiences for children, families and
collectors through innovative, well-designed, affordable and
For more information, please visit www.megabrands.com and www.megabloks.com
The MEGA logo, Mega Bloks, Rose Art, Mega Puzzles, Mega Games and Board
Dudes are trademarks of MEGA Brands Inc. or its affiliates.
Ubisoft is a leading creator, publisher and distributor of interactive
entertainment and services, with a rich portfolio of world-renowned
brands, including Assassin's Creed, Just Dance, Tom Clancy's video game
series, Rayman and Far Cry. The teams throughout Ubisoft's worldwide
network of studios and business offices are committed to delivering
original and memorable gaming experiences across all popular platforms,
including consoles, mobile phones, tablets and PCs. For the 2012-13
fiscal year Ubisoft generated sales of €1,256 million. To learn more,
please visit www.ubisoftgroup.com.
About Assassin's Creed
Initially launched in 2007, the first five Assassin's Creed games have
sold more than 73 million units worldwide, and the franchise is now
established as one of the best-selling series ever. Recognized for
having some of the richest, most engrossing storytelling in the
industry, Assassin's Creed transcends video games, branching out into
other entertainment experiences including comic books, mobile games,
novels, as well as a feature-length movie currently in development.
© 2007 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed,
Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in
the U.S. and/or other countries.
Image with caption: "MEGA Brands and Ubisoft® announce plans for MEGA BLOKS® Assassin's Creed® Collector Construction Sets for Fall 2014 (CNW Group/MEGA Brands Inc.)". Image available at: http://photos.newswire.ca/images/download/20140216_C4574_PHOTO_EN_36784.jpg
SOURCE: MEGA Brands Inc.
For further information:
Public Relations, MEGA Brands
Tel: (514) 333-5555 ext. 2504
Cell: (514) 258-7115