Funds Raised by MEGA Brands Employees, Partners and Suppliers to Support
Autism Treatment, Education and Advocacy
MONTREAL, May 27, 2014 /CNW Telbec/ - Building on its longstanding
support of Autism Awareness month, MEGA Brands, Inc., a member of the
Mattel family of companies (NASDAQ: MAT), donated a total of $72,000 to
Autism Speaks Canada.
The donation, presented at the 2014 Walk Now for Autism Speaks event in
Montreal, will help fund Autism treatment, education, research and
advocacy throughout Canada. MEGA Brands was the Local Presenting
Sponsor of Montreal's Walk Now for Autism Speaks event.
"We are proud to support such a worthwhile cause," said Bisma Ansari,
vice president of marketing, MEGA Brands, Inc. "Autism impacts millions
of children and their families throughout the world, and we are honored
to help provide much-needed treatment, research and support for these
During the month of April, MEGA Brands pledged to donate one dollar for
every Mega Bloks toy sold by Toys "R" Us Canada - both in stores and
online - generating more than $20,000 in proceeds. To augment the
donation, philanthropic donors contributed an additional $29,000 to the
total pledge amount.
MEGA Brands employees raised an additional $10,000 in donations, through
bake sales and auctions, an amount that was matched by Mattel. Mattel
is committed to its vision of Creating the Future of Play through great
toys, as well as giving back two percent of pretax profit through
philanthropic programs. Partnering with charitable organizations
dedicated to directly serving children, Mattel creates joy through the
Mattel Children's Foundation, product donations, grant making and the
work of employee volunteers.
"We at Mattel are excited to support this initiative led by the MEGA
Brands employees" said Robert Goodwin, executive director, Mattel
Children's Foundation. "MEGA Brands and Mattel are likeminded in our
commitment to autism advocacy and research, and now that we are one
company I know we can magnify our positive impact on the world."
Building with Mega Bloks helps children of all ages develop cognitive
and motor skills, express creativity and boost confidence, especially
valuable for children suffering from Autism Spectrum Disorder. As such,
Mega Bloks invited local autistic organizations to tour its Montreal
headquarters, North America's largest toy factory, every Friday in
April to learn more about the therapeutic benefits of Mega Bloks toys.
Help support Autism Awareness by joining a Walk near you. For more
information, please visit: http://events.autismspeaks.ca/.
About MEGA Brands
A member of the Mattel family of companies, MEGA Brands Inc. is a
trusted collection of leading global brands in construction toys, games
& puzzles and arts & crafts. They offer engaging creative experiences
for children and families through innovative, well-designed, affordable
and high-quality products. MEGA® Brands includes MEGA BLOKS®, RoseArt®,
MEGA Puzzles®, MEGA Games® and Board Dudes®. Visit http://www.megabrands.com for more information.
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in
the design, manufacture and marketing of toys and family products.
Mattel's portfolio of best-selling brands includes Barbie®, the most
popular fashion doll ever produced, Hot Wheels®, Monster High®,
American Girl®, Thomas & Friends® and Fisher-Price® brands, including
Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS®
and RoseArt®, as well as a wide array of entertainment-inspired toy
lines. In 2013, Mattel was named one of the "World's Most Ethical
Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate
Responsibility Magazine's "100 Best Corporate Citizens" list. With
worldwide headquarters in El Segundo, California, Mattel's companies
employ nearly 30,000 people in 40 countries and territories and sell
products in more than 150 nations. At Mattel, we are Creating the
Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
Image with caption: "Executive Director of Autism Speaks Canada, Jill Farber, (left) accepts a donation from Robert Goodwin, Executive Director of the Mattel Children's Foundation, and Bisma Ansari, Vice President of Marketing at MEGA Brands Inc., at the Montreal Walk Now for Autism Speaks Canada fundraising event on May 25, 2014. (CNW Group/MEGA Brands Inc.)". Image available at: http://photos.newswire.ca/images/download/20140527_C7055_PHOTO_EN_40779.jpg
SOURCE: MEGA Brands Inc.
For further information:
Stephanie D. Pinsonnault
MEGA Brands Inc.