Meet This Summer's Main Squeeze: Introducing Bud Light Radler

Bud Light wants consumers to squeeze the most out of summer with a new grapefruit beverage and brunch festival experience

TORONTO, April 12, 2017 /CNW/ - Bud Light – the fastest growing beer in Canada – today announced the launch of Bud Light Radler, alongside a brand new festival experience, Bud Light Radler Brunch Fest. The newest brand in the Bud Light family, Bud Light Radler, a 2.4% ABV beverage, provides the refreshing combination of real fruit juice and beer. Canadians will be the first in the world to try Bud Light Radler, a refreshing drink for the summer with the mouthwatering taste of grapefruit.  

To celebrate the launch of Bud Light Radler in Canada, Bud Light is bringing the ultimate brunch experience to Toronto. In partnership with the team behind last year's Taco Fest, Taste Toronto, Bud Light Radler Brunch Fest will serve up brunch staples from the city's top restaurants along with classic brunch cocktails, with a beer twist.

"With the ever-changing palates of consumers, who are always looking for new flavours to try, Bud Light Radler delivers the refreshment Bud Light drinkers have come to expect with the addition of citrus flavour we are confident they will love," said Todd Allen, Vice President, Marketing for Labatt Breweries. "The introduction of Bud Light Radler provides an opportunity for us to tap into new occasions, like brunch, that are already relevant to our consumers and deliver a refreshing taste that they can enjoy this summer."

Brewed for adults seeking a refreshing, fruit-forward summertime drink, Bud Light continues to expand its refreshment portfolio in Canada, adding Bud Light Radler to its current offering of Bud Light, Bud Light Apple and Bud Light Lime.

Bud Light Radler Brunch Fest
Bud Light Radler Brunch Fest will be held May 26-28 at 99 Sudbury Rd. Tickets for the food and drink festival will be available beginning April 19th, with general admission pricing starting at $9.95 plus HST and service charges. Attendees must be 19 years of age or older to attend.

For updates on Brunch Fest, including a roster of vendors, consumers can visit www.thebrunchfest.ca.  

About Bud Light
Bud Light has been brewed in Canada since 1986 using the finest malted barley and premium hops that impart a unique clean aroma and crisp smooth finish. As the fastest growing light beer brand in Canada, the brand has grown to include Bud Light Apple and Bud Light Lime. Bud Light is committed to bringing unique events to life through music, sports and shared experiences. Over the past several years, Bud Light has become a staple on the Canadian EDM scene with various event sponsorships. For more information, visit www.budlight.ca or Facebook.com/BudLightCanada.

SOURCE Bud Light

For further information: Tamar Nersesian, Communications Manager, Labatt Breweries of Canada, Tamar.Nersesian@labatt.com, 416-361-5247; Leanna Rizzi, Senior Consultant, Veritas Communications, Rizzi@veritasinc.com, 416-955-4580

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