Worldwide leader in preschool construction introduces Billy Beats
Dancing Piano at New York Toy Fair
MONTREAL/NEW YORK, Feb. 11, 2013 /CNW Telbec/ - MEGA Brands Inc. is
showcasing its new line-up of Mega Bloks® First Builders™ preschool
construction toys at the 2013 American International Toy Fair in New
York City, including the all-new Billy Beats Dancing Piano.
From the leaders in preschool construction toys, the Mega Bloks Billy
Beats Dancing Piano introduces little builders to the fun and joy of
creating their very own music. Poised to be the star of the Mega Bloks
First Builders line-up for Fall 2013, Billy Beats dances to the beat of
8 different pre-programmed songs or those composed by the budding
musician. Billy Beat's colorful light-up keys help teach children to
play by following along, and kids will love the piano, wacky DJ and
cute animal sounds. As part of the Mega Bloks First Builders system,
Billy Beats offers plenty of building opportunities on his keys and
"cap", and moms will love the built-in storage for the included blocks.
"This year, we're introducing lights and sound to our Mega Bloks First
Builders line." said Vic Bertrand, Chief Innovation Officer at MEGA
Brands. "Our new Billy Beats Dancing Piano brings together the fun of
building and music, and provides a wonderful opportunity for parents
and kids to build, play and dance together."
The Mega Bloks First Builders collection for 2013 will offer a broader
range of products than ever before, and will have even more items
targeted to little girls including new cute Block Buddy characters as
well as new Lil' Vehicles. The addition of animal shaped blocks -
completely compatible with all First Builders toys - complements the
line by offering children more ways to build and play while taking
advantage of the developmental benefits that are the hallmark of all
Mega Bloks preschool construction toys.
Building on Mega Bloks' successful line of safe and sturdy ride-ons, the
collection continues to grow for 2013 with the addition of Jeep
licensed vehicles, offered in both boys and girls versions. Kids will
love these tough foot-to-floor ride-ons that feature the rugged styling
made famous by the iconic Jeep brand.
For more information on Mega Bloks preschool products, please visit MEGA
Brands at the American International Toy Fair, booth # 751 or www.megabrands.com.
About Mega Bloks® First Builders™
Over 25 years of creativity and fun for young children keeps getting
better! Mega Bloks® First Builders™, the collective name for all Mega
Bloks preschool blocks designed for little ones, aged 1+, are a young
child's gateway to the joys and wonders of construction toys. These
blocks are the perfect tools for educational, imaginative play! They
are big and easy for little fingers to assemble as they build and
rebuild. A new brand implemented worldwide on all Mega Bloks first
block products, Mega Bloks® First Builders™ introduces a fresh graphic
look along with many new friendly characters and personalities. In
addition, all bags from this line are eco-friendly PVC FREE and
practical for storage. Mega Bloks® First Builders™ products are
designed to stimulate preschoolers' imaginations and to help develop
learning and fine motor skills through discovery and creative play.
About MEGA Brands
MEGA Brands Inc. (TSX: MB) is a trusted family of leading global brands
in construction toys, games & puzzles, arts & crafts and stationery.
They offer engaging creative experiences for children, families and
collectors through innovative, well-designed, affordable and
high-quality products. For more information, visit www.megabloks.com/
Image with caption: "Mega Bloks First Builders - Billy Beats the Dancing Piano 2013 (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20130211_C4449_PHOTO_EN_23497.jpg
SOURCE: MEGA BRANDS INC.
For further information:
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507