TORONTO, June 19, 2015 /CNW/ - Mediaplanet announces the distribution
of its first cross-platform edition of "Men's Health", educating readers on the integral role that lifestyle plays in
preventing and managing men's health issues.
The print component of "Men's Health" was distributed within the June 19th edition of The Toronto Star, with a circulation of approximately 230,000 copies and an estimated
readership of 622,000. The digital component is distributed nationally
through a vast social media strategy and across a network of top news
sites and partner outlets. To explore the digital version of the
campaign please visit, www.personalhealthnews.ca.
A campaign highlight comes from NHLer's Max Domi and Bobby Clarke,
discussing how they were able to conquer diabetes and play at an elite
level while managing their disease. They not only encourage those with
diabetes to learn how to excel while having their disease, but describe
their maintenance routines and explain the cutting edge technologies
that have allowed them to succeed.
This campaign was made possible with the support of Medtronic Diabetes
Canada, Bayer Diabetes Canada, Astellas Pharma, Dr. Craig Fielding,
Magenta Pharma, Canadian Men's Health Foundation, Canadian Urological
Association, Canadian Continence Foundation, and the Canadian Mental
Mediaplanet is the leading independent publisher of content-marketing
campaigns covering a variety of topics and industries. We turn consumer
interest into action by providing readers with motivational editorial,
pairing it with relevant advertisers, and distributing it within top
newspapers and online platforms around the world.
SOURCE Mediaplanet Ltd
Image with caption: "Trevor Linden, Shea Emry, Simon Whitfield and Ned Bell encourage men to make small changes to their lifestyle to receive huge health benefits. (CNW Group/Mediaplanet Ltd)". Image available at: http://photos.newswire.ca/images/download/20150619_C9688_PHOTO_EN_43583.jpg
For further information:
Media Contact: Jacob Weingarten, Project Manager, 416-583-2224, email@example.com