Mediaplanet's Digestive Wellness: Canadian NHL alumnus Theo Fleury, along with leading Canadian associations and industry experts, team up to raise awareness about digestive wellness and various illnesses affecting it.


TORONTO, March 31, 2015 /CNW/ - Mediaplanet announces distribution of its first cross-platform edition of "Digestive Wellness", raising awareness about various digestive illnesses and diseases such as celiac disease, inflamed bowel disease (Crohn's disease and ulcerative colitis), Irritable Bowel Syndrome, and the treatment options that allowing Canadians to retain their quality of living.

The print component of "Digestive Wellness" was distributed within March 31st's edition of The National Post, with a circulation of approximately 160,000 copies and an estimated readership of 420,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Robert Hill, founder of the charity Intestinal Disease Education and Awareness Society (IDEAS), a charity that raises awareness for Crohn's disease and ostomy, is the feature cover story; highlighting one's ability to overcome the most severe of digestive disease diagnoses, regain quality of life, and inspire awareness of Crohn's disease and ostomy by climbing the Seven Summits of the World.

This campaign was made possible with the support of the Canadian Digestive Health Foundation, Crohn's and Colitis Canada, Gluten-Free Certification Program, Canadian Celiac Association, Robbie's Rainbow, Gastrointestinal Society, Canadian Health Food Association, Canadian Centre for Human Microbiome and Probiotic Research, Uncover Ostomy, IDEAS, Dietitians of Canada, and many more.

About Mediaplanet 
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

SOURCE Mediaplanet Ltd

Image with caption: "Climbing Mountains for ostomy and Crohn's disease awareness, Robert Hill, founder of IDEAS, was faced with the decision of ostomy or death due to an aggressive form of Crohn's disease. After rebuilding himself physically, emotionally, and spiritually -- Robert set out on a mission to inspire awareness by being the only person in the world to climb the Seven Summits with both an ostomy and Crohn's disease. (CNW Group/Mediaplanet Ltd)". Image available at: http://photos.newswire.ca/images/download/20150331_C8653_PHOTO_EN_13767.jpg

For further information: Press Contact: Carlo Ammendolia, carlo.ammendolia@mediaplanet.com, 416 583 2211

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