TORONTO, April 25, 2014 /CNW/ - On April 24, 2014 CBC News' The National
aired edited segments of a confidential conference call between
McDonald's Canada President and CEO, John Betts, and company
The call was scheduled by McDonald's Canada to discuss, with candour,
our concerns about the use of the Temporary Foreign Worker Program in
our restaurants, the immediate and effective steps we were taking to
address any issues and to express our deep concerns about media
coverage by the CBC.
McDonald's Canada has built a strong reputation for being open, honest
and transparent in all our communications and dialogue with consumers.
We do not shy away from accepting responsibility and taking ownership
in areas where we can do better. We recognize that we have work to do
to make things right with regard to our use of the Temporary Foreign
From the very outset, McDonald's Canada has acted swiftly and forcefully
to investigate and address any and all allegations. We do not tolerate
any misuse of the Temporary Foreign Worker Program, any breach of
employment standards or any infractions of any kind against our
employees. McDonald's Canada immediately launched a comprehensive
review of our corporate and franchised restaurants that use the program
and earlier this week announced our decision to voluntarily freeze all
Labour Market Opinions (LMOs) on a temporary basis. We are also
engaging an independent third party audit of all our corporate and
franchised restaurants that employ temporary foreign workers.
McDonald's Canada is a responsible, ethical and caring employer. We have
demonstrated this clearly in our actions in this matter. McDonald's
hires Canadians first. We have a longstanding track record of job
creation in Canada, with 85,000 employees across the country. Most
importantly, we are committed to helping thousands of young Canadians
every year find the critical first job experience that can launch a
McDonald's Canada is deeply disappointed by the reckless disregard of
the facts and absence of basic fairness shown by the CBC. The CBC has
continually misrepresented our employees and ignored its responsibility
to provide objective and balanced reporting to the public. Throughout,
we have cooperated with the CBC to assist the accuracy of its coverage
but the CBC has repeatedly omitted facts and pertinent information
provided by McDonald's. Instead, the CBC has relied on a handful of
disgruntled individuals, mostly ex-employees, to attempt to tarnish the
reputation of one of Canada's leading employers.
We strongly object to the CBC's coverage of this issue and have
previously expressed our views to their Ombudsman. Where McDonald's
Canada has made mistakes, we have admitted them openly and acted
promptly to repair them. We sincerely believe that a few isolated
incidents across our system have been exaggerated by the CBC to serve
its own agenda rather than the public interest.
Canadians deserve all the real facts in this matter and Canadians also
deserve better from their national broadcaster.
SOURCE: McDonald's Restaurants of Canada Ltd.
For further information:
McDonald's Media Relations