Media invite - Santa Claus is coming to town!

MEGA Brands joins forces once again with the North Pole to help Sun Youth and the Generations Foundation

Event: MEGA Brands invites the media to join them as they welcome Santa Claus and children from the Generations Foundation and Sun Youth at the MEGA Brands toy factory.

Date: Friday, December 14th, 2012

Time: 10:00 AM to 1:00PM (EST)

Location: MEGA Brands, 4505 Hickmore, Montreal, H4T 1K4.

MONTREAL, Dec. 13, 2012 /CNW Telbec/ - A year ago, Montreal's own MEGA Brands (TSX: MB) assisted Santa Claus in providing childrens toys to Sun Youth and the Generations Foundation to assist them in their ongoing efforts in helping families and children in need .

"I know I can always count on my friends at MEGA Brands to help me grant children's wishes", said Santa. "This year, I've recruited them yet again to join forces with my team of Elves to ensure that the children helped by both these organizations receive a gift at this special time of year."

The "big man" himself will make a quick trip back to the MEGA Brands toy factory, along with several of his Elves, where everyone will be hard at work building toys.

To celebrate his visit, MEGA Brands has extended an invitation to several groups of children from the Generations Foundation and Sun Youth to come meet Santa Claus and receive a tour of their toy factory as the children learn how toys are made, right here in their home town.

"Last year, the children that visited our workshop had stars in their eyes", said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "To be able to offer this type of joy to a child is the reason we come in to work each day".

"The Generations Foundation and the children they serve are proud to participate in the Mega Brands Santa's Workshop Day-- a once-in-a-lifetime experience for most children!" adds Adrian Bercovici, Executive Director and co-founder of the Generations Foundation.  "We give heartfelt thanks to the Mega Brands Family for their generosity and compassion".

Adds Sid Stevens, Executive Vice-President and cofounder of Sun Youth: "We are touched by the offer that came in from MEGA Brands. We are always pleased to renew a partnership and MEGA once again came through at a very difficult period for our organization. This partnership will allow us to make sure that 1,500 youngsters between the age of 6 and 12 will be able to have gifts under the Christmas tree, thanks to MEGA and Santa".

MEGA Brands invites the media to join them on Friday, December 14th at 10:00 am as they welcome Santa Claus and children from the Generations Foundation and Sun Youth at the MEGA Brands toy factory, located at 4505 Hickmore, Montreal, H4T 1K4.

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: for more information. The MEGA logo, Mega Bloks, RoseArt, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

For more information, visit

About Sun Youth Organization
Sun Youth was founded in 1954 with the objective of providing inner-city youths with positive outlets for their energies through sports. Since then, Sun Youth has grown and now provides Montrealers with over 30 services with their Emergency Services, Sports & Recreation and Crime Prevention Departments. For further information, visit

About the Generations Foundation
Generations Foundation was founded in 1999, dedicated to helping people in need. Given the unacceptable level of child poverty, their major focus is on children who suffer from hunger, neglect and social problems. To enable children to learn, they must be properly nourished.  Over 6500 students, who participate in a variety of their food programs, receive breakfast, snacks and hot lunch daily in 90 schools and learning centers in Montreal and vicinity. In addition, 300 inner-city children have the opportunity of attending summer camp with Generations Foundation sponsorship.  514.933-8585

Image with caption: "MEGA Brands welcomes Santa Claus and his Elves to their toy factory! (CNW Group/MEGA BRANDS INC.)". Image available at:


For further information:

Tanya Furci-Argento
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507

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