Media invitation - Launch of Centraide's 2016 campaign

20,000 people will come together to march against poverty

MONTRÉAL, Sept. 26, 2016 /CNW Telbec/ - Centraide of Greater Montreal will kick off its 2016 fundraising campaign on September 29, at 11:30 a.m., under the theme "Poverty has consequences".

Some 20,000 people will march together in the streets of downtown Montreal during Centraide's March of 1,000 Umbrellas.


11:30 a.m.

Participants gather on McGill College Avenue, between St. Catherine Street
West and Sherbrooke Street.

11:45 a.m.

Interviews with Lili-Anna Pereša, President and Executive Director of
Centraide of Greater Montreal, and Isabelle Marcoux, Chair of the Board of
Transcontinental and Co-Chair of Campaign 2016, as well as representatives
of community agencies and people they help (media tent at the corner of
St. Catherine Street and McGill College Avenue).

12:00 noon

Welcoming address.

Launch of Generation C, a program to engage young donors.

Departure of the march in the direction of the Quartier des spectacles.

12:30 p.m.

Arrival at the Quartier des spectacles.

Performance by Koriass, an aspiring and engaging hip hop artist.



Four raised platforms will be installed for photographers and camera operators wishing to take overhead shots of the march:

  • Two at the corner of St. Catherine Street and McGill College Avenue (southwest corner)
  • One on St. Catherine Street, at the corner of City Councillors Street
  • One at the Place des Festivals


SOURCE Centraide of Greater Montreal

For further information: Annick Gagnon, Public Relations Coordinator, Phone: 514 288-1261, extension 242,,


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