Media Alert/Photo Opportunity - Gatorade Canada Introduces G Series with
Elite Performance Athletes
TORONTO, Aug. 12 /CNW/ - PepsiCo Canada, licensee of the Gatorade(R) brand in Canada, will announce today that the G Series(TM) line of products will make its Canadian debut in Spring 2011. To help athletes get the most out of their performance, the G Series line-up provides fuel, fluid and nutrients before, during and after activity. Grounded in the latest sports nutrition research and developed in collaboration with athletes, the G Series platform showcases the Gatorade brand's deep understanding of the performance needs of today's athletes.
To celebrate this announcement, the G Series Performance Lab, a showcase of elite Canadian athletes including MMA champion Georges St-Pierre and ultra-marathoner Ray Zahab, being put to the test by Gatorade Sports Science Institute scientists.
WHO: Georges St-Pierre, reigning MMA world champion Matt Duchene, Colorado Avalanche centre Ray Zahab, ultra-marathoner Dale Hooper, VP Marketing, PepsiCo Beverages Canada Dr. Lawrence Spriet, Gatorade Sports Science Institute Canada WHAT: G Series Symposium - Media scrum with Georges St-Pierre - Performance Lab testing - Photo opportunities with athletes - Interviews with Dale Hooper and Dr. Lawrence Spriet WHEN: Thursday, August 12, 2010 - Performance Lab & Bod Pod Testing 2:00 pm - Media Scrum with Georges St-Pierre 2:15 pm SHARP - Photo opportunities with Georges St-Pierre, Matt Duchene & Ray Zahab 2:00 - 4:00 pm WHERE: MaRS Discovery District, 101 College Street West, Toronto
For further information: To confirm attendance at media scrum, please contact: Chantelle Bernard, High Road Communications, 416.644.2289, [email protected]
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