MEDIA ALERT: National Baby Day Interview Opportunity

Are Moms Facing Too Much Pressure To Be Perfect?

Online photography exhibit by Baby Dove shows there are no perfect moms, just real ones.

TORONTO, May 2, 2017 /CNW/ - 99 per cent of Canadian moms feel pressure to be a perfect parent, and 81 per cent wonder if what they are doing as a mother is good enough.

To call attention to the issue and to encourage new parents to trust their way, Baby Dove has launched a national campaign that features a series of raw and unfiltered photos depicting the beautifully real moments of first-time parents with their babies.

Captured by some of the world's top renowned photographers, Ami Vitale and Lynsey Addario and Vancouver-based photographer Eran Sudds, document over the course of 48-hours the joys and challenges Canadian moms face.

To weigh in on this issue, Toronto-based pediatrician, Dr. Dina Kulik, is available for interview to discuss the results from a new study on motherhood and to offer tips to alleviate the stress of being a new parent.  

WHAT:                      

Online photo gallery featuring raw and unfiltered images of Canadian moms with their babies



WHEN:                      

Tuesday, May 2 – National Baby Day*
*Two weeks in advance of Mother's Day for story consideration  



WHERE:                    

Dove.ca/BeautifullyRealMoms



WHO:                         

Ami Vitale, National Geographic photographer


Dr. Dina Kulik, Pediatrician

 

Canadians are encouraged to join and follow the conversation on social using #BeautifullyRealMoms.

Baby Dove is a new collection of pediatrician-tested products specially designed for delicate baby skin. To view the full collection, visit Dove.ca/BabyDove.  

SOURCE Dove Canada

For further information: For interviews with Ami Vitale and Dr. Dina Kulik, contact: Nicole Legate, Harbinger, 416.960.5100 x280, nlegate@harbingerideas.com

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Dove Canada

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