MEDIA ALERT - Winner Presented with Big Game of Thrones® Prize in Medicine Hat This Weekend

MEDICINE HAT, AB, June 12, 2015 /CNW/ -

What:
As the world braces itself for Sunday's highly anticipated Games of Thrones Season 5 Finale, a lucky fan from Medicine Hat prepares to receive one of TV's most coveted collectors' items.

hmv Canada will present Jesse Vandenbroek, winner of a Canadian-run contest, through hmv Canada's loyalty program pure, with a replica of the Iron Throne from the hugely popular HBO® Game of Thrones television series.

When:
Saturday, June 13, 2015 at 11:00AM

Where:
hmv store
Medicine Hat Mall
3292 Dunmore Rd. SE
Medicine Hat, Alberta

Why/Media Opportunities:

  • Media are invited to see the unveiling of the Iron Throne replica and its presentation to contest winner Jesse Vandenbroek .
  • Jesse Vandenbroek will see his grand prize for the first time during this unveiling.
  • Media will have a chance to take pictures with the Iron Throne, and to interview the contest winner.
  • This was the biggest contest for hmv Canada's loyalty program, pure, awarding the most expensive prize to date with the largest response and engagement.
  • Jesse Vandenbroek is the first person in Canada to win an Iron Throne replica as part of a competition.
  • Jesse Vandenbroek is the first person in Canada to own an Iron Throne replica.
  • The Iron Throne replica has appeared at a small number of special events in Canada. To date, this is the first and only scheduled appearance for the Iron Throne replica in Alberta.
  • Game of Thrones is one of the most popular television series in Canada .The current season's premiere episode was watched by more Canadians than any HBO premiere in history.
  • To date, the series has received 42 Primetime Emmy® Award nominations, including four consecutive Outstanding Drama Series nominations, with ten wins.

SOURCE hmv Canada

For further information: Laura Cochrane, LexPR Canada, 416-542-9140 x3361 (w), 416-702-9140 (c), lcochrane@lexpr.com

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hmv Canada

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