Media Alert - Vancouver Blogger Debuts Capsule Collection for Target

Target to celebrate limited time only 'Poppytalk' glamping-inspired entertaining line

MISSISSAUGA, ON, June 11, 2014 /CNW/ -


Target has partnered with Vancouver-based pinner and blogger Jan Halvarson from the blog, Poppytalk, to create an exclusive party and entertaining collection to be sold at most Target stores across Canada and the U.S.

Part of Target's industry-first design collaboration with top pinners and online influencers, the glamping-inspired collection includes party décor, paper products and serving pieces in bold colours and whimsical patterns.

The upcoming collection will be celebrated at an exclusive event in Vancouver, prior to hitting Target stores on June 22, 2014.


Jan Halvarson, Canadian pinner, blogger and online influencer

Target spokesperson


Thursday, June 12 2014

10:00 a.m. – 12:00 p.m.


Vancouver Art Gallery                      

750 Hornby St

Vancouver, BC


Poppytalk for Target collection

Jan Halvarson, co-founder of Vancouver-based blog Poppytalk

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,916 stores – 1,789 in the United States and 127 in Canada – and at Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit

SOURCE: Target Canada

For further information: Joanne Elson, Target Public Relations, (289) 261-1379,, Target Media Hotline, (612) 696-3400

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