Media Alert - Loonie Drops, Food Prices Rise: Combat Increasing Grocery Costs With Flipp

Weekly Shopping App Finds Local Flyer Deals to Help Canadians Stay on Budget

TORONTO, Jan. 14, 2016 /CNW/ - As the Loonie plummets and the cost of fruits and vegetables rise, Canadians will soon need to pay more at the checkout. Flipp, a free shopping app that aggregates digital flyers to help shoppers find the best deals, offers an easy-to-use solution to manage increasing grocery expenses.

"Food is a significant expense. As prices rise it becomes increasingly important to arm yourself with tools to stay on budget," says Kerry Taylor, personal finance expert and author of 397 Ways to Save Money. "Flipp helps you plan ahead, find sales and save money on the food you need to keep your family healthy."

Flipp brings shoppers the best deals on everyday essentials including fruits, vegetables, meat and diary products. The app lets shoppers search local flyers for the biggest discounts, and users can create an in-app grocery list of sale items. Flipp also takes hundreds of brand coupons and matches them to local flyer deals to create the most savings. On average Flipp users say they save 30% on their weekly shop.

About Flipp Corporation

Flipp Corporation is a leading technology company that is reinventing the weekly shopping experience. Leading retailers across North America use the Flipp Platform to transform their flyers for the personalized, digital future. Flipp helps retailers reinvent visual merchandising by enabling them to reconstruct visual concepts and strategies in digital, and is building the marketplace for retailers to connect with local shoppers. Flipp provides data and results that prove sales lift and give retailers insights into the consumer's path to purchase. Retailers such as Walmart, PetSmart, Sports Authority and Dollar General can be found on the Flipp Platform and, together, there are more than 140,000 storefronts in the Flipp network. The Flipp App is the essential weekly shopping utility for shoppers to find the best local deals in their community, with features such as coupon match ups and local flyer deals. Flipp (formerly Wishabi) was founded in 2007 with offices in Toronto and New York. For more information, visit www.corp.flipp.com and www.flipp.com/app

SOURCE Flipp Corporation

Video with caption: "Video: How Flipp helps you save.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160114_C9779_VIDEO_EN_44615.mp4&posterurl=http://photos.newswire.ca/images/20160114_C9779_PHOTO_EN_44615.jpg&clientName=Flipp%20Corporation&caption=Video%3A%20How%20Flipp%20helps%20you%20save%2E&title=FLIPP%20CORPORATION%20%2D%20Media%20Alert%20%2D%20Loonie%20Drops%2C%20Food%20Prices%20Rise%3A%20Combat%20Increasing%20Grocery%20Costs%20With%20Flipp&headline=Media%20Alert%20%2D%20Loonie%20Drops%2C%20Food%20Prices%20Rise%3A%20Combat%20Increasing%20Grocery%20Costs%20With%20Flipp

Image with caption: "Save money on your weekly groceries with Flipp (CNW Group/Flipp Corporation)". Image available at: http://photos.newswire.ca/images/download/20160114_C9779_PHOTO_EN_44613.jpg

Image with caption: "Flipp Corporation (CNW Group/Flipp Corporation)". Image available at: http://photos.newswire.ca/images/download/20160114_C9779_PHOTO_EN_44612.jpg

For further information:

For more information, creative assets or to set up an interview with Kerry Taylor, personal finance expert, or a Flipp spokesperson, please contact: Anne Morello, Flipp Corporation, Anne.morello@flipp.com, 647-224-2806

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Flipp Corporation

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