Gillette Fusion ProGlide Shave Studio makes a stop in Toronto on its North American tour, offering guys the opportunity to try the new razor, which is not available until June 2010, and to provide their feedback
TORONTO, April 12 /CNW/ -
WHAT: The Gillette Fusion ProGlide Shave Studio is stopping in Toronto,
giving guys the opportunity to be among the first to try the new
Gillette Fusion ProGlide razor, which is not available in stores
Gillette Fusion ProGlide represents a significant advancement in
shaving performance and was developed to deliver what many men
desire most in their shaving experience - greater comfort. But as
most guys know, shaving is believing. Gillette is taking the
ProGlide Shave Studio on the road to five cities in North America
to secure real testimonials and feedback from real guys. Those who
visit the Studio will be asked a series of questions before,
during and after their shave, which will be recorded and later
uploaded at ProGlideChallenge.com.
WHEN: April 14, 2010
9:30 - 10:00 a.m. Media Preview
11:00 a.m. Consumers interact with Shave Studio
WHERE: Yonge & Dundas Square,
Southeast corner of Yonge St. and Dundas St. E. Toronto, Ontario
Note: The ProGlide Shave Studio will be in Toronto from
April 14 - 18.
WHO: Local Toronto media are invited to experience the Fusion ProGlide
Shave Studio exclusively at its opening and try the razor first-
hand. Media are also welcome to cover the event, speaking to guys
taking part, both before and after the shave. Gillette R&D
spokespeople and local dermatologist will also be available.
INTERVIEWS AND PHOTO OPPORTUNITIES ARE AVAILABLE.
For further information: For further information: Media Contact - Porter Novelli: Michael Margiotta: (416) 422-7161; Derek Baker: (416) 422-7158