Media Alert - Gillette invites Toronto guys to transform shaving into gliding
by being among the first to experience the new Gillette Fusion ProGlide

Gillette Fusion ProGlide Shave Studio makes a stop in Toronto on its North American tour, offering guys the opportunity to try the new razor, which is not available until June 2010, and to provide their feedback

TORONTO, April 12 /CNW/ -

    
    WHAT:  The Gillette Fusion ProGlide Shave Studio is stopping in Toronto,
           giving guys the opportunity to be among the first to try the new
           Gillette Fusion ProGlide razor, which is not available in stores
           until June.

           Gillette Fusion ProGlide represents a significant advancement in
           shaving performance and was developed to deliver what many men
           desire most in their shaving experience - greater comfort. But as
           most guys know, shaving is believing. Gillette is taking the
           ProGlide Shave Studio on the road to five cities in North America
           to secure real testimonials and feedback from real guys. Those who
           visit the Studio will be asked a series of questions before,
           during and after their shave, which will be recorded and later
           uploaded at ProGlideChallenge.com.

    WHEN:  April 14, 2010

           9:30 - 10:00 a.m.    Media Preview
           11:00 a.m.           Consumers interact with Shave Studio

    WHERE: Yonge & Dundas Square,
           Southeast corner of Yonge St. and Dundas St. E. Toronto, Ontario

           Note: The ProGlide Shave Studio will be in Toronto from
                 April 14 - 18.

    WHO:   Local Toronto media are invited to experience the Fusion ProGlide
           Shave Studio exclusively at its opening and try the razor first-
           hand. Media are also welcome to cover the event, speaking to guys
           taking part, both before and after the shave. Gillette R&D
           spokespeople and local dermatologist will also be available.
    

INTERVIEWS AND PHOTO OPPORTUNITIES ARE AVAILABLE.

SOURCE GILLETTE

For further information: For further information: Media Contact - Porter Novelli: Michael Margiotta: (416) 422-7161; Derek Baker: (416) 422-7158

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GILLETTE

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