Media Advisory/Photo Opportunity - Oscar the Grouch surfaces for
WasteReduction Week with surprise elementary school visit

TORONTO, Oct. 14 /CNW/ - Sesame Street's Oscar the Grouch will arrive just in time for Waste Reduction Week, a weeklong campaign urging all Canadians to reduce, reuse and recycle in all aspects of their lives. After a month of secretly roaming the Great White North to learn why Canadians are so concerned about trash and reducing waste, Oscar, Waste Reduction Week's national spokes-Muppet, will share his travel experiences and hear from students at one of the Toronto District School Board's Platinum-level Eco Schools.

More than 400 students will fill the gymnasium floor at Rose Avenue Public School for a surprise visit by Oscar the Grouch.

    
    What:        Launch of 9th Annual Waste Reduction Week

    Location:    Rose Avenue Public School
                 675 Ontario Street
                 Toronto, ON
                 *Parking available on St. James Avenue at Ontario Street

    Date:        Monday, October 19, 2009

    Time:        1:15 p.m. - 2:00 p.m.
                 (xx)Interviews with Oscar and national sponsors available
                 from 12:45 p.m. - 1:15 p.m.

    Who:         Oscar the Grouch, Sesame Street
                 Jo-Anne St. Godard, Chair of the National Committee for
                 Waste Reduction Week and Executive Director of the Recycling
                 Council of Ontario
    

SOURCE WASTE REDUCTION WEEK

For further information: For further information: Josie Haynes, Optimum Public Relations, (416) 934-8012, josie.haynes@cossette.com

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WASTE REDUCTION WEEK

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