Media Advisory/Interview and Photo Opportunities: Drop is Giving Away Free Avocado Toast to Millennials

Rewards app wants millennials to have their avocado toast and eat it, too

TORONTO, July 26, 2017 /CNW/ - Drop, a rewards app that gives away free money to users for everyday spending at their favourite brands, will be serving free avocado toast on the corner of King Street West and Brant Street on Thursday, July 27 from 11:30 a.m. to 5:30 p.m. There is one catch: to get the free avocado toast, you have to prove you're a millennial (born between 1981 and 1997).

More than any other demographic, millennials love dining out, with 46% of food spending on eating out of the home. Millennials are often criticized for their spending habits and lifestyle choices, and instead of judging millennials for their spending habits, Drop would rather reward them by giving them what they want - avocado toast.

"We know millennials want to keep enjoying life and still be responsible with their money," said Derrick Fung, founder and CEO, Drop. "Drop is all about making loyalty for millennials relevant, and helping them feel empowered by rewarding them for their purchases - regardless of whether they're buying avocado toast, groceries, or household essentials."

**Drop founder and CEO Derrick Fung is available for interview on-site between between 3 p.m. and 5 p.m. Photo/filming opportunities are available.**

WHEN:          

Thursday, July 27, 2017


11:30 a.m. to 5:30 p.m.



WHERE:

Parking lot across from King Street West and Brant Street, Toronto



WHAT:                      

A Drop-branded food truck will be serving fresh avocado toast with toppings to every  millennial, while quantities last. To receive free avocado toast, download the Drop app and show the brand ambassadors. Drop is available for download here. Free wi-fi will be available in the area. Proof of ID required for millennials



Please check out the Facebook event here, and to learn more about Drop, please visit: https://www.earnwithdrop.com/

About Drop
Launched in July 2016, Drop is a free mobile rewards app that allows consumers to collect points on top of their existing rewards programs on everyday spend. Drop users link debit and credit cards, which allows them to seamlessly earn Drop points at their favourite brands, then redeem them instantly at major retailers like Amazon, Starbucks, lululemon, and Apple. Drop is backed by leading venture capital investors in North America and available to download in Canada on both iOS and Android.

SOURCE Drop

For further information: and for interview requests, please contact: Eighty-Eight, Hafsa Pathan, PR Executive, hafsa@eightyeightagency.com, Office 416-944-2722

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