Media Advisory: Corporate leaders plunge into Lake Ontario for WWF -- Thursday, Feb., 25, 2016

TORONTO, Feb. 24, 2016 /CNW/ - More than 75 people will plunge into frigid Lake Ontario tomorrow in support of WWF-Canada's annual Polar Bear Dip. The funds raised will help build a healthy future for Canada's Arctic in celebration of International Polar Bear Day, which is Feb. 27, 2016.

WWF-Canada president and CEO David Miller, Coca-Cola Ltd. president Christian Polge, other corporate leaders, their teams and members of the public will head into the lake at the east end of the Toronto Beach, where the water is about 3C this time of year.

The only polar dip event in support of Arctic conservation, this 3rd annual event is part of WWF's efforts to bring together employee engagement, corporate philanthropy and conservation. The money raised supports conservation efforts to protect critical Arctic marine areas and species.

For more details, please visit


Balmy Beach Club, 360 Lake Front, Toronto, Ont.


Thursday, Feb., 25, 2016


1 p.m. ET

Media desk opens
WWF and Coca-Cola spokespeople available for interview

1:25 p.m. ET

Welcoming remarks

Inside of Balmy Beach Club

1:40 p.m. ET

Ribbon cutting and group pre-dip photo with WWF Panda mascot

On beach in front of Balmy Beach Club

1:45 p.m. ET

Countdown and dip

WWF and Coca-Cola spokespeople and dippers available for interview


  • David Miller, President and CEO, WWF-Canada
  • Christian Polge, President, Coca-Cola Ltd.
  • +75 dippers

About WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people thrive with nature.


For further information: Rebecca Spring, communications specialist,, 647-338-6274


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890