Media Advisory / Photo Opp - Trident unveils new fashion concept that eliminates distraction of mobile devices

TORONTO, March 28, 2014 /CNW/ - Trident is pleased to announce the unveiling of Focus: Life Gear by Trident, a forward-thinking fashion concept that eliminates the distraction of mobile devices with material that blocks cell signals.

We love our mobile devices, but let's face it: they easily distract us and keep us from engaging with the world around us. Each conceptual piece of Focus: Life Gear by Trident features pockets made of radio-frequency-shielding fabric that blocks incoming messages to mobile devices, exploring the idea of embracing a lifestyle of focus.

What:        Media Preview Event
      Focus: Life Gear by Trident - Fashion Concept Exhibit
When:        Friday, March 28 at 10 a.m.
Where:        536 Queen Street West, Toronto
What to expect:       

  • Futuristic clothing concept featuring high-tech wearable fabrics
  • Pop-up gallery featuring 6 futuristic designer prototypes on display
  • Subtitled video interview with Japanese designer available on request

The fashion concept, designed in collaboration with visionary Japanese designer Kunihiko Morinaga of ANREALAGE, will be on display in a public exhibit at 536 Queen St. West from Friday, March 28 until Sunday, April 6. Get a behind-the-scenes look at the making of Focus: Life Gear by Trident with this video.

For more information, please visit

SOURCE: Mondelez Canada

For further information:

Media Contacts:

Melissa Prince

Kate Kurys   

Organization Profile

Mondelez Canada

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890