Media Advisory - Toque Tuesday: a chance to help thousands of people without a home

TORONTO, Jan. 29, 2013 /CNW/ - Raising The Roof's annual National Toque Tuesday is on February 5. The goal: to raise funds and awareness in support of Canada's estimated 200,000-300,000 homeless adults, youth and children.

WHAT:      National Toque Tuesday.  Across Canada, thousands of volunteers will take to the streets, shopping malls and local transit hubs to sell $10 toques to commuters.  80% of net proceeds will support local community agency programs. The remainder will go towards Raising the Roof's work on long-term solutions to homelessness across Canada.
      This year, toque purchasers in many communities will be treated to breakfast! Whether on-the-spot pancakes and sausages or a gift coupon for coffee and oatmeal at a local restaurant, it's another way to say "thanks" for the public's support.
WHO:      Thousands of volunteers from community agencies, universities and high schools, faith communities, large and small businesses.
WHEN:       Toque Tuesday, February 5.  Times vary by community but generally include morning and afternoon commuter rush hours.
WHERE:      Mostly high-traffic areas - streets, shopping malls and local transit hubs. More info will be posted at  within next few days. Toques may also be purchased on line at


SOURCE: Raising the Roof

For further information:

For more information or to arrange interviews, contact one of the following:

Susanna Smith, Smith Communications 416-888-2074
Arundel Gibson, Director National Campaigns 416-888-2267
Carolann Barr, Executive Director, Raising the Roof, 416-523-6605

Organization Profile

Raising the Roof

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890