Media Advisory - Toque Tuesday: a chance to help thousands of people without a home

TORONTO, Jan. 29, 2013 /CNW/ - Raising The Roof's annual National Toque Tuesday is on February 5. The goal: to raise funds and awareness in support of Canada's estimated 200,000-300,000 homeless adults, youth and children.

WHAT:      National Toque Tuesday.  Across Canada, thousands of volunteers will take to the streets, shopping malls and local transit hubs to sell $10 toques to commuters.  80% of net proceeds will support local community agency programs. The remainder will go towards Raising the Roof's work on long-term solutions to homelessness across Canada.
      This year, toque purchasers in many communities will be treated to breakfast! Whether on-the-spot pancakes and sausages or a gift coupon for coffee and oatmeal at a local restaurant, it's another way to say "thanks" for the public's support.
WHO:      Thousands of volunteers from community agencies, universities and high schools, faith communities, large and small businesses.
WHEN:       Toque Tuesday, February 5.  Times vary by community but generally include morning and afternoon commuter rush hours.
WHERE:      Mostly high-traffic areas - streets, shopping malls and local transit hubs. More info will be posted at  within next few days. Toques may also be purchased on line at


SOURCE: Raising the Roof

For further information:

For more information or to arrange interviews, contact one of the following:

Susanna Smith, Smith Communications 416-888-2074
Arundel Gibson, Director National Campaigns 416-888-2267
Carolann Barr, Executive Director, Raising the Roof, 416-523-6605

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